Sr Digital Experience Marketing Manager

Conga•Boston, MA

2d•Onsite

About The Position

Conga is looking for a Senior Digital Experience Marketing Manager to serve as the connective tissue across our go-to-market engine. The Digital Experience Marketing Manager owns the design and orchestration of Conga’s digital buyer and customer journeys across the lifecycle. This role ensures that demand programs translate into cohesive, signal driven digital experiences that activate buyers, validate interest, and accelerate opportunities. Sitting at the intersection of Global Campaigns, Field Marketing, and Marketing Operations, this role is responsible for defining how buyers progress through digital journeys, not for owning campaign strategy or paid media execution. The Digital Experience Marketing Manager focuses on journey design, experience logic, and lifecycle orchestration, ensuring intent signals and engagement data are turned into clear next best actions across digital touchpoints. This is a role rooted in experience design and orchestration. It exists to bring consistency, scalability, and insight to Conga’s digital demand execution.

Requirements

Hands-on experience with intent data and account enrichment platforms (e.g., 6sense, ZoomInfo, Clay) to build, enrich, and activate audience segments across sales and marketing programs.
Proficiency in marketing automation and digital experience platforms (e.g., Marketo, Folloze) to build intent-triggered nurture programs and audience-specific landing experiences.
Familiarity with conversational marketing, CRM, and web analytics tools (e.g., Qualified, Salesforce, Google Analytics) to drive pipeline from web traffic and measure engagement impact.
Reading signals, not just collecting them. You know how to look at intent data, engagement patterns, and behavioral signals and translate them into a clear point of view on how to take action.
Designing journeys, not campaigns. You think in sequences and progressions, not one-off activations. You can map how a buyer should move from awareness to consideration to pipeline and design the experience logic that gets them there.
Orchestrating without owning everything. You're effective working across teams and systems you may not fully control. You can define the play, write the brief, and trust others to execute — without losing accountability for the outcome.
Making complexity feel simple. You can take a multi-signal, multi-channel program and distill it into clear frameworks, rules, and briefs that other teams can act on without needing you in every room.
Experimenting with intention. You don't just run tests — you design them around a hypothesis, read the results honestly, and use what you learn to evolve the experience. You're comfortable being wrong if it means getting smarter faster.
Thinking in systems, not tasks. You notice when something doesn't connect — a signal that isn't flowing, a handoff that breaks, a message that doesn't match the moment — and you fix the system, not just the symptom.
Influencing without authority. You can build alignment across campaigns, field, and operations by being clear, credible, and collaborative. Your cross-functional relationships are an asset, not an afterthought.

Responsibilities

Define and manage Conga's intent data strategy, orchestrating signals from third-party intent platforms, social channels, review sites, and first-party data into unified, actionable audience segments.
Apply buyer stage intelligence to design coordinated, cross-channel plays and deliver clear activation briefs to the Performance Marketing team for in-platform execution.
Build a regional intent enrichment model that surfaces the right accounts to the right sales reps at the right time, driving prioritized pipeline.
Identify cross-sell and expansion opportunities by monitoring product intent signals and designing coordinated plays across sales and marketing.
Translate intent data into precise audience segments and activation briefs executed across paid social, display, programmatic, and search channels.
Integrate intent-driven audiences into email nurture programs, ensuring timing and messaging align with buying stage and Global Campaigns frameworks.
Build and optimize personalized landing page experiences tied to specific intent-driven plays and audience segments.
Own Conga's AI-powered website chat, configuring routing logic, conversational playbooks, and persona-level personalization to convert web traffic into pipeline.
Manage AI email agents, ensuring outbound plays are intelligently triggered and integrated with broader intent-driven programs.
Establish governance standards for AI-generated interactions, ensuring outputs align with Conga's brand voice, escalation protocols, and human oversight requirements.
Partner closely with Global Campaigns, Field Marketing, and Marketing Operations to bridge intent strategy and channel execution.
Prioritize full-journey experience metrics — not just channel performance — to build a holistic view of account engagement and pipeline health.
Ensure data flows are clean and actionable across the full tech stack: from intent signals through marketing automation, CRM, and sales outreach.
Act as the internal subject matter expert on intent data, journey orchestration, and conversational marketing.