Sr. Digital Marketing Specialist

Benjamin F Edwards & Co•Clayton, MO

1d•Onsite

About The Position

The Senior Digital Marketing Specialist will play a pivotal role in enhancing and managing the digital presence of Benjamin F. Edwards. This position will be responsible for capturing and creating high quality brand stories, advisor interviews and education content. In addition to planning, creating, and optimizing content across all digital platforms, including video creation, social media management, website updates, and performance analytics. This role will ensure that all digital marketing efforts align with the firm’s branding and business objectives, helping to attract and retain clients/advisors while positioning Benjamin F. Edwards as a leader in the financial services industry.

Requirements

Expert proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
Proficiency with WordPress management skills
Solid understanding of Google Analytics (GA4) and SEO tools
Familiarity with CRM platforms and marketing automation tools (e.g., Marketo)
Strong experience with video creation and editing tools (e.g., Adobe Creative Suite, Final Cut Pro, or similar)
Excellent verbal, written, and visual communication skills
Proficient with DSLR/Mirrorless camera systems, professional audio rigs and studio lighting
Strong organizational skills with attention to detail and the ability to manage multiple priorities in a fast-paced environment
Bachelor’s degree in marketing, Film Production, Digital Media, or a related field or equivalent work related experience of 9+ years
5+ years of experience in digital marketing, with an emphasis on video production and digital editing

Nice To Haves

Divi/Elementor experience
Experience in the financial services industry or other highly regulated industries

Responsibilities

Serve as the lead videographer and editor for the firm, planning, scripting, shooting, and editing video content for external marketing, advisor recruitment, digital campaigns, social media platforms, and internal communications.
Oversee the on-site video studio, including lighting, audio recording, and camera configurations.
Execute advanced video editing, motion graphics, and sound design.
Maintain and organize a digital library of b-roll, photography, and project files.
Manage the Firm’s core web ecosystem (WordPress), including sitewide edits and image/video updates, working with a third-party web developer for site updates.
Create and maintain individual branch websites, bio pages, and store locator plugins, managing team splits, rebranding, and employee title/certification changes.
Ensure "Important Documents and Disclosures" and cash management updates are accurately maintained for regulatory purposes.
Act as the primary technical consultant for site functionality, coordinating with the hosting partner and managing plugin renewals.
Lead the setup and integration of GA4 and Google Search Console, managing all metrics, traffic KPIs, and tracking for advertising campaigns.
Conduct keyword research using Uber suggest and AnswerThePublic to find trending topics for advisor content.
Manage Schema markup, SEO plugins, and sitemaps to maximize search engine visibility.
Manage the publishing lifecycle for the firm’s blogs and market commentary.
Distribute content across LinkedIn, Facebook, and X (Twitter), and create shareable social campaigns on the Eddy (intranet).
Claim and optimize Google Business Profiles for all new and existing branch locations.
Train new advisors on digital marketing best practices and maintain the firm’s marketing training materials.
Provide backup support for marketing communications, including the department inbox and BFE Company Store order processing.