Sr. Manager Customer & Commercial Insights
About The Position
The Senior Customer & Commercial Insights Manager serves as a key strategic advisor for the Sales team by transforming market, customer, and consumer data into actionable commercial insights and compelling customer-facing stories. This role will serve as the bridge between data, and customer engagement to help drive commercial strategy, enabling stronger go-to-market execution, supporting consumer led innovation, and improving promotional and trade investment effectiveness. The ideal candidate combines strong analytical capability with commercial storytelling skills and experience within CPG food categories, preferably in refrigerated, frozen, or protein segments. This job is an individual contributor and has no direct reports.
Requirements
- 5-10 years of experience in related field is highly preferred in CPG insights, category management, commercial strategy, or related roles.
- Specific experience working with syndicated data platforms such as Circana, Nielsen, Numerator, or similar sources.
- Demonstrated ability to interpret data and translate insights into commercial recommendations.
- Experience developing customer facing presentations and selling materials.
- Experience evaluating promotions and trade spend effectiveness.
- Retail and/or foodservice commercial experience preferred.
- Experience in refrigerated, frozen foods, or protein categories preferred.
- Strong analytical and strategic thinking capability.
- Commercial storytelling and presentation development skills.
- Ability to translate data into actionable recommendations.
- Cross functional collaboration capability.
- Strong communication and influence skills.
- Organized and execution-oriented mindset with ability to manage multiple priorities.
- Excellent proficiency in all Microsoft Office Suite Products.
Nice To Haves
- Retail and/or foodservice commercial experience preferred.
- Experience in refrigerated, frozen foods, or protein categories preferred.
Responsibilities
- Analyze syndicated and customer data sources such as Circana, Numerator, retailer portals, and internal sales data to identify category, consumer, and customer trends.
- Develop ongoing reporting and performance insights across customers and channels.
- Translate quantitative and qualitative data into actionable insights.
- Advise on retail and foodservice commercial strategy with market and performance insights.
- Partner with Sales, Culinary and R&D to translate insights into commercially viable product opportunities.
- Identify growth opportunities across customers, channels, and product segments.
- Identify whitespace opportunities and emerging trends influencing product development.
- Make data backed recommendations to support channel and customer go to market strategies.
- Develop customer selling stories supporting category reviews, line reviews, and innovation showcases.
- Design and develop materials and insights supporting commercial activation activities.
- Design and develop customer innovation presentations and materials that support commercialization plans.
- Leverage data-backed actionable insights into customer ready presentations.
- Support new business and distribution expansion initiatives.
- Help lead the planning and execution of trade shows and customer events.
- Manage participation in industry memberships and data platforms.
- Understand and place in practice appropriate safety procedures through education, training, use of protective equipment, and by following safety policies, regulations, standards, and laws.
- Perform other duties as assigned.
Benefits
- company annual discretionary bonus plan based on company and individual performance
- comprehensive paid time off (sick, vacation, holidays and other programs)
- 401k with matching company contributions
- medical, dental, vision, life, disability and other voluntary coverages
- educational assistance with opportunities for professional development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
