Sr. Manager Insights

Avispa Technology•New York, NY

1d•Onsite

About The Position

A leading media and entertainment company seeks a Sr. Manager Insights to support ad revenue growth by delivering pre-sale audience research and insights to the ad sales team. This onsite role is based in New York, NY, and is a six-month W2 assignment with 40 hours per week. The stated hourly pay is $60. The role partners with sellers across linear, streaming, sports, and tentpole content. It handles research requests for pitches, RFPs, and RFIs; delivers custom pre-sale audience analysis; and creates performance reporting and proactive sales materials. The position also liaises with data vendors, provides tool training, and presents in sales team calls and holding company meetings.

Requirements

At least 5 years of experience in media research (social, digital, or CTV), audience measurement, or ad sales research.
Experience at a media company, network, or agency supporting ad sales, with a background in client services and support.
Hands-on experience with linear and streaming measurement.
Experience with Nielsen audience measurement tools, including any combination of NPower, NNTV, Lake5, StarTrak, Nielsen SCR, and Nielsen SPR; MRI-Simmons; VideoAmp; and Comscore.
Advanced Excel and PowerPoint skills.
Strong analytical skills and the ability to translate audience data into clear, actionable insights.

Nice To Haves

Experience with TVision, EDO, Kantar Monitor, and Google Suite (Docs, Sheets, Slides).
Experience with campaign reporting and effectiveness.
Knowledge of social media, programmatic, and retail media networks.
Familiarity with iSpot, set-top-box or ACR data, and attention or outcomes measurement.

Responsibilities

Serve as the main point of contact and day-to-day research partner for sellers across linear, streaming, sports, and tentpole content.
Receive research requests for pitches, RFPs, and RFIs, clarify needs and client targets, and deliver accurate answers on short deadlines.
Deliver custom pre-sale audience analysis, including event performance against advertiser targets, demographic comparisons and indices, audience-to-content matching, and competitive benchmarking.
Analyze and synthesize data in Excel and Google Sheets; lead with the key takeaway, cite sources, and flag proxies and data limitations.
Prioritize and track requests in Salesforce, direct Sales to self-serve tools where appropriate, and escalate custom studies.
Build performance reporting and proactive materials that highlight program and audience opportunities for advertisers.
Create custom audience and content narratives, upfront and sponsorship decks, and IP and product assets such as wrap decks, snapshots, sports kits, and case studies.
Act as the product liaison with data vendors, run tool training, and present at sales team calls and holding company meetings.