Sr. Category Insights Manager

Match Point Recruiting•Bentonville, AR

1d•$150,000 - $170,000•Hybrid

About The Position

The Sr. Category Insights Manager serves as an analytic, category management, and consumer insights expert, using the category management process as a decision platform for initiatives designed to drive new distribution and optimize existing distribution, merchandising, pricing, and promotional mix across Home and Personal Care categories. Working with Sales and Marketing, the role provides category management direction, consumer insights, and fact-based selling to strategic business partners to help grow market share and profitability. The role develops and communicates fact-based recommendations using market research, syndicated data, customer point-of-sale data, and competitive intelligence. It works with retailers and internal commercial teams to optimize product mix, shelf and display space, merchandising tools, and promotional pricing. The position also provides leadership to direct reports, sets area plans and goals, and develops functional-area processes, systems, and solutions.

Requirements

At least 5 years of progressive experience in category management and consumer insights.
Strong knowledge of Microsoft Office and strong Excel skills.
Experience working with syndicated data, particularly Circana.
Knowledge of pricing mechanisms, elasticity, and promotion analysis.
Excellent oral and written communication skills.
Ability to excel in a fast-paced, dynamic work environment.
Ability to communicate effectively with all levels within the organization.

Nice To Haves

Bachelor’s degree preferred.
Online/omnichannel experience preferred.
Experience with category applications of Scintilla (Charter); certifications preferred.
Knowledge of shelf planogram software such as JDA, Apollo, or Spaceman.

Responsibilities

Provide fact-based information to Senior Management, Brand Managers, and Category Managers to support strategic product direction, using market research, syndicated data analysis, customer point-of-sale data, and competitive intelligence.
Support the category team through data capture, data analysis, and planogram development.
Work autonomously and make independent decisions in collaboration with commercial business unit leaders.
Develop and meet with retailers to outline strategies for optimizing product mix, shelf and display space, merchandising tools, and price promotions to reach targeted consumers.
Conduct in-depth customer data analysis covering new distribution, promotions, trends, competitive analysis, and pricing and promotion effectiveness.
Manage and communicate knowledge of competitive product performance and business trends.
Use competitive knowledge to provide product recommendations to brand and category managers.
Work closely with Sales on new products and feedback from Sales and management.
Develop and deliver seamless data-solution tools from various sources.
Lead direct reports in establishing area plans and short- and long-term goals.
Design functional-area infrastructure and changes to supporting processes and systems.
Develop solutions to functional-area challenges.