Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement

GSK•Philadelphia, PA

23d•Hybrid

About The Position

The Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement will manage day-to-day operations of the Oncology Business Unit’s Omnichannel Engine, an AI dynamic targeting tool in Veeva called Opportunity Engine. The role works with personal and non-personal promotion marketers, Sales Operations, Data Management, and a broad marketing and technology matrix team to orchestrate omnichannel campaigns in support of brand strategies. It reports to the Director of Marketing, Omnichannel Orchestration and Enablement. The position leads deployment and refinement of Opportunity Engine and related field programs, improves end-to-end omnichannel campaign delivery across brands, and identifies opportunities to improve campaign performance. It partners with marketing, sales, analytics, data, technology, vendors, and other stakeholders on campaign deployment, governance, training, field adoption, dashboards, and cross-brand coordination. The role is based in Philadelphia, Pennsylvania, with a hybrid arrangement and on-site presence expected 2–3 days per week. Regular travel to field locations and events is also expected as required.

Requirements

Bachelor’s degree.
At least 5 years of marketing experience in the pharmaceutical or biotech industry; oncology experience is a plus.
At least 1 year of experience building or working with KPI dashboards or performance reports.
At least 1 year of experience using marketing tools and techniques such as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems.
Experience in omnichannel marketing and vendor management in this space, such as service providers, AI, machine learning, or measurement.
Experience translating business requirements into digital solutions.
Ability to influence others without direct authority and move toward a common vision or goal.
Ability to work effectively at all levels of an organization.
Experience with and knowledge of change-management principles, methodologies, and tools, including large-scale organizational change efforts.
Planning and organizational skills, including strategy and tactics development.
Familiarity with project-management approaches, tools, and project lifecycle phases.
Ability to work in ambiguous situations and help define success parameters.
Problem-solving and root-cause identification skills.
Ability to manage multiple projects across brands.

Nice To Haves

Advanced degree or MBA in marketing, business, or a related field.
Proven learning agility in roles involving significant change and white-space responsibilities, including navigating complex matrix organizations at all levels.
Ability to oversee platform releases, governance processes, and capability adoption.
Self-starter with proven problem-solving, oral and written communication, and large-scale project-management skills.
Marketing experience demonstrating a firm understanding of market analysis, consumer behavior, branding, positioning, and campaign management.
Proven ability to lead across matrix organizations without direct authority.
Experience contributing to HCP brand plans or operations plans.
Experience in or deep understanding of field sales and sales training.
Experience with promotional copy review, data governance, and legal review.

Responsibilities

Lead ownership of the deployment of the Veeva Opportunity Engine initiative and oversee its next phase of deployment with brand marketing and Sales Operations.
Refine Opportunity Engine models and deployment logic to meet brand strategies.
Refine Veeva Insight Cards.
Manage Next Best Action Vault Suggestions and field pull-through.
Embed field uptake and usage, and monitor KPIs and impact analyses.
Build and monitor continual improvements to the end-to-end delivery model across omnichannel campaigns for four brands.
Maintain omnichannel campaigns in relation to CRM inputs and field orchestration, Next Best Experience, and campaign timelines; manage the deployment-vendor relationship and cross-brand backlogs of future and live campaigns.
Coordinate campaign deployment with non-personal promotion marketing leads, agencies as needed, data partners, and other involved groups.
Lead innovation and identify cross-brand opportunities using analytic insights and audience-segment exploration to improve omnichannel campaign performance and support brand sales goals.
Partner with DD&T on data governance and AI Council processes, and manage brand legal approvals for new use cases.
Coordinate omnichannel work with marketing initiatives, including pre- and post-call campaigns and Veeva Surveys for feedback on non-personal marketing opportunities.
Lead development and ADR approval of training materials for field embedment.
Lead DER for National Meeting, Fast Start, and Strong Finish.
Work with Sales Operations and marketing to ensure pull-through of DER enhancements and strategy for in-person field meetings.
Lead development and ADR approval of DER training and presentation materials.
Support new-hire training.
Partner with the Omnichannel Analytics Director and Digital Data & Tech partner on maintenance and use of campaign self-service dashboards across four brands, including Opportunity Engine, RSD OE Utilization, NBA Performance, yearly script lift analysis, and Omnichannel Health Check dashboards.
Support Omnichannel Core Team meetings attended by representatives from four brands and key matrix partners.
Support communications to marketing teams and skill-building workshops aligned with GSK’s Omnichannel 5 Steps process, Marketing Competencies, and other elements of the Oncology Business Unit omnichannel journey.