Sr. Sales Enablement Manager

Ephrata National Bank • Ephrata, PA

10h • $69,000 - $104,000

About The Position

This position implements sales enablement strategies that drive growth in deposits, loans, non-interest income, customer relationships, and market penetration. Through influence and leadership, the role guides revenue-generating sales teams across all divisions and segments and helps build an efficient, effective sales organization aligned with the bank’s vision, goals, and objectives. Consistent, structured engagement with sales leaders and professionals is essential to maintain alignment with the marketing and sales strategy. The role also collaborates closely with the ENB Marketing Team.

The position develops coaching approaches and sales resources, identifies opportunities to improve customer experience, builds sales personnel’s knowledge of customer needs and bank products, and delivers training across organizational levels. It uses data and feedback to improve sales and marketing effectiveness, communicate value propositions, measure results, and inform leadership. The role champions the voice of the customer and promotes understanding of ENB’s brand pillars.

This is a full-time, Monday-through-Friday position with stated hours of 8:00 a.m. to 5:00 p.m.; schedule flexibility is required to meet business needs. Local travel between offices is required most of the time, with occasional travel to seminars or conferences. The position has no direct supervisory responsibilities and operates in a professional work environment.

Requirements

• Bachelor’s degree in business administration or marketing, or equivalent work experience.
• 4–6 years of marketing, sales, or sales management experience.
• Excellent sales and service skills and abilities.
• Excellent verbal and written communication skills at all levels.
• Strong presentation and consensus-building skills.
• Proven coaching ability to lead others in achieving desired results.
• Strong planning and organization skills.
• Thorough understanding of tracking, reporting, and analytic techniques.
• Understanding of core and interface systems.
• Ability to meet the position’s physical demands, including lifting and/or moving up to 25 pounds.

Nice To Haves

• Banking industry experience preferred.
• Experience developing and/or delivering training programs preferred.

Responsibilities

• Develop a coaching methodology and peer relationship strategy to improve sales results through strategic influence.
• Partner with executive, senior, and sales leadership to align sales and marketing efforts and leverage data and marketing resources, including multimedia campaigns, blog content, digital assets, sales support materials, point-of-sale resources, and social media.
• Serve as the subject matter expert on sales enablement tactics and market opportunities across the organization.
• Research and gather sales-team feedback to identify ways to improve customer experience and add value to customer interactions in alignment with ENB Customer Centricity; share findings with Revenue Team Leadership and partner on improvement strategies.
• Build and execute strategies, training, ongoing education, and informational resources that help sales personnel identify customers’ financial needs and present appropriate ENB products, increasing sales and household relationships.
• Use education and training to help all sales divisions leverage sales support resources, including Quest CRM, Vertical IQ, and RelPro.
• Deliver in-person training across organizational levels to set expectations, improve sales performance, provide ongoing support, and measure strategy effectiveness.
• Use data to develop understanding of target markets and communicate product value propositions suited to customers’ life stages; measure marketing and sales results, adjust strategies, and report results to executive, senior, and sales leadership.
• Champion the voice of the customer and influence organizational changes that meet customer needs, desires, and expectations.
• Create feedback loops with sales teams to share information that improves sales performance, customer experience, and product design.
• Facilitate and maintain organizational understanding of ENB’s brand pillars and how to use them to maximize sales effectiveness.
• Travel locally between offices and occasionally to seminars or conferences.
• Adhere to bank procedures and policies and act as a role model in following bank policies.

Benefits

• Medical plans with prescription drug coverage
• Health savings account and/or flexible spending account
• Dependent care flexible spending account
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) program with employer match
• Employee Stock Purchase Plan
• Paid time off programs, including holiday pay, jury duty, and bereavement
• Disability insurance coverage
• Maternity and parental leave
• Educational assistance
• Wellness program with financial incentives
• Incentive-eligible compensation based on company, business, and/or individual performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level