Sr. Manager, Channel Marketing

DEL REAL LLC•Jurupa Valley, CA

2h•$130,000 - $155,000

About The Position

The Senior Manager, Channel Marketing – Retail owns the development and execution of shopper and retail activation strategies to drive demand for Del Real Foods’ branded and unbranded meal solutions in conventional grocery and regional retail accounts. The role translates channel strategy into programs designed to increase distribution, velocity, and trial while building brand presence at shelf and across retailer digital platforms. It is a hands-on role that partners closely with Sales, Brand, and external agencies to deliver Sales Overnight + Brand Overnight results. The position executes retail channel marketing strategy, leads in-store programs and supports retail-specific product launches and line reviews. It develops shopper programs and selling materials, works with Sales to identify growth opportunities, upholds brand standards in-store, and supports digital shelf and retailer media activity with eCommerce and Brand partners. The role also manages agency and vendor execution, tracks performance against KPIs, and recommends program optimizations. The position reports to the Director, Channel Marketing – Retail & National Accounts. Its stated physical demands include finger dexterity, talking, close vision, and repetitive hand, wrist, or finger motions. The physical exertion classifications selected in the posting are sedentary and light work. The posting indicates no substantial exposure to adverse environmental conditions.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
4–7 years of CPG experience in shopper marketing, channel marketing, or brand activation.
Strong understanding of retail environments and in-store execution.
Excellent project management and communication skills.
Action-oriented and detail-driven.
Commercially minded.
Strong collaborator.
Ability to thrive in fast-paced environments.
Passion for rich, vibrant, crave-able real food.
Ability to turn strangers into Familia.
Proudly and passionately celebrate Hispanic culture through real food.

Responsibilities

Execute channel marketing strategy for conventional grocery and regional retail.
Lead planning and execution of in-store programs, including displays, point-of-sale materials, secondary placements, demos, and sampling.
Support retail-specific new item launches and line reviews.
Develop shopper programs that drive trial, repeat purchases, and basket growth.
Build customer-ready selling materials and activation toolkits.
Partner with Sales to identify whitespace and growth opportunities.
Ensure strong brand blocking, visual standards, and message clarity at shelf.
Adapt brand campaigns for retail environments while maintaining consistency.
Support digital shelf and retailer media activation in partnership with eCommerce and Brand.
Manage timelines, briefs, and execution with agencies and vendors.
Ensure execution across markets and retailers.
Track program performance against KPIs, including distribution, velocity, display compliance, and ROI.
Provide post-promotion analysis and optimization recommendations.