Sr. Channel Marketing Manager

Apex Tool Group•Apex, NC

About The Position

The Senior Channel Marketing Manager is based in Apex, North Carolina, and reports to the Director, Product & Channel Marketing. Within the Hand Tools Marketing department, this role leads strategic channel marketing efforts for assigned regions, covering current products and new product launches. The position works closely with sales leaders, product teams, and marketing communications to drive sales, using sales, profit, customer, consumer, and competitor data to develop channel marketing strategies aligned with business objectives.

Requirements

Three to five years of marketing, sales, customer service, or related experience.
Ability to deliver data-driven results through analysis, testing, and application of findings.
Credibility to influence and impress senior-level stakeholders and represent the company in a range of business situations.
Strong presentation skills for internal staff and customer meetings.
Strong written and oral communication skills.
Selling or customer-contact experience, including experience with distribution.
Experience working with end users and introducing new products.
Strategic planning experience.
Flexibility and ability to adapt to changing situations.
Hands-on approach, with the ability to manage details while providing strategic thinking and leadership.

Nice To Haves

Bachelor’s degree in marketing, business administration, or a related field.
Experience initiating and building mutually beneficial marketing relationships with third parties or external partners.

Responsibilities

Coordinate promotional planning, presentations, and execution for the United States, Canada, and Mexico.
Lead development of a competitive and situational assessment of the channel to inform strategic and annual marketing planning.
Supervise and drive marketing programs that meet strategic growth objectives and increase sales among customers through push programs and end users through pull programs.
Collaborate with sales and product teams to position products commercially in alignment with strategic goals.
Work with sales, product managers, and marketing communications to develop customer-level brand strategies and tactics.
Seek out and understand distributor and end-user voice of customer through regular contact to shape organizational strategy.
Lead channel marketing tactical planning with product teams in preparation for new product promotional launches.
Monitor, track, and analyze program effectiveness, and lead discussions about course corrections and decisions.
Present brand information and promotions to customers, consumers, and internal clients.
Lead product line item reviews to assess product interest and gain insight into improving product messaging.