Sr. Manager, Brand & Marketing Strategy

DOBBS TIRE & AUTO CENTERS•High Ridge Township, MO
•Onsite

About The Position

Dobbs Tire and Auto Centers is seeking a strategic, brand-focused marketing leader to plan and execute integrated campaigns while protecting and elevating its brands across every channel. The role owns media, promotions, and sports sponsorships, working with agencies to deliver compelling, on-brand storytelling. It uses consumer insights, performance data, and financial acumen to optimize return on investment, manage budgets, and maintain brand-level P&L ownership. The position partners with sales, operations, digital, product, and finance teams to ensure cohesive campaigns that advance the brand and business. Dobbs Tire and Auto Centers was founded in 1976 as a family-owned automotive care business in South St. Louis, Missouri. It has grown to more than 100 locations across Missouri, Illinois, Texas, and Ohio, with a goal of reaching more than 200 stores by 2027. Its locations offer tires and automotive services, and the company describes investment in training, development, safety, and wellbeing, as well as support for local organizations and charities. The role operates from the company’s corporate headquarters in High Ridge, Missouri, in a temperature-controlled office environment. Working from work is required, and the role uses standard office equipment. The position is classified as exempt.

Requirements

  • 5–10+ years of experience in brand management, marketing strategy, or consumer promotions.
  • Proven ability to lead cross-functional teams and mentor assistant brand managers.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Strong analytical skills to interpret data into actionable insights.
  • Excellent verbal and written communication skills.
  • Excellent storytelling and presentation skills to influence stakeholders.
  • Strong work ethic and commitment to results; ability to adapt to diverse teams and perform in a fast-paced, high-volume environment.
  • Strong time management, accountability, prioritization, organization, problem-solving, and attention to detail.
  • Self-motivated, goal-oriented, and driven to accomplish department goals.
  • Customer-centric approach and ability to build strong relationships across the organization.
  • Commitment to safety, with being safe 100% of the time stated as the expectation.
  • Alignment with the company’s mission, vision, and values.

Nice To Haves

  • Experience in a relevant industry such as CPG or technology.
  • MBA.

Responsibilities

  • Develop and execute short- and long-term marketing strategies, brand plans, and promotional calendars to strengthen market position and drive growth.
  • Lead integrated media planning, including traditional media and sports sponsorships, from briefing through creative review and execution with agency partners.
  • Own end-to-end development of 360-degree marketing campaigns, aligning creative, media strategy, and consumer promotions across channels.
  • Steward the brand by ensuring marketing, content, and promotional efforts align with established brand voice, positioning, and identity across multiple brands.
  • Analyze market trends, consumer insights, and campaign KPIs to optimize ROI, monitor brand health, and communicate performance results.
  • Manage marketing budgets and forecasts while maintaining ownership and accountability for brand-level P&L.
  • Partner cross-functionally with sales, product, operations, and finance teams to support product launches and local marketing initiatives.
  • Collaborate with CRM and digital marketing teams to ensure consistent and accurate messaging across customer touchpoints.
  • Oversee external creative, PR, and media agencies and vendors to ensure high-quality, on-time execution of marketing initiatives.
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