Sr Growth Strategies Analyst

MERITRUST CREDIT UNION•Broomfield, CO

21h•$79,957 - $99,947

About The Position

The Sr Growth Strategies Analyst drives strategic growth initiatives that contribute to the credit union’s revenue and expansion. The role uses data-driven insights to attract new members, increase member engagement and loyalty, and support deposit growth. It leads analysis of market trends, member data, and financial performance to identify opportunities for engagement and profitability. The analyst develops audience segmentation and acquisition strategies, oversees lead generation and sales-funnel optimization, and measures campaign performance and member engagement through relevant KPIs. The role also analyzes customer behavior and attrition, supports personalized engagement and loyalty programs, maps customer journeys, and researches market conditions, competitors, and industry practices. The analyst works with marketing and other departments to align strategies and messaging and advises leadership on online consumer shopping behavior. This position requires a bachelor’s degree in marketing, Data Administration, or a related field; at least five years of credit union or relevant industry experience and five years in data analysis; and proficiency in analytical tools including Excel, SQL, Python, and data visualization tools such as Tableau. Experience with data warehouses or cloud platforms and marketing automation platforms such as Marketo is also required. The position is based in Broomfield, Colorado, is full-time, and is a day-shift role.

Requirements

Bachelor’s degree in marketing, Data Administration, or a related field.
At least 5 years of credit union or relevant industry experience.
At least 5 years of experience in a data analysis role using tools such as Excel, SQL, Python, and data visualization tools such as Tableau.
Experience with data warehouses or cloud platforms and marketing automation platforms such as Marketo.
Understanding of credit union operations, including member services and products.
Familiarity with financial regulations, compliance issues, and data privacy laws.
Proficiency in advanced data analysis tools and software and the ability to translate complex data into actionable growth strategies.
Knowledge of statistical methods and ability to interpret trends and patterns to support marketing strategy.
Ability to analyze structured and unstructured data, synthesize information from multiple sources, and produce actionable insights.
Skills in growth strategy, consumer behavior analysis, audience segmentation, consumer engagement measurement, customer insight, and customer relationship management.
Strong project management and organizational skills, including coordinating multiple analytics initiatives, defining scope, setting timelines, and working with cross-functional teams.
Proficiency applying Agile principles, including sprint planning, daily stand-ups, and iterative development cycles.
Advanced SQL proficiency, including writing complex queries, joining tables, filtering large datasets, and creating views or temporary tables.
Ability to work collaboratively in a team environment.
Ability to meet the stated physical demand of limited lifting up to 15 lbs.

Nice To Haves

Certifications in project or data management programs.

Responsibilities

Define and segment target audiences using demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
Identify high-value member segments using models such as the Wharton customer centricity model.
Develop and oversee lead-generation tactics, including content marketing, social media outreach, and paid advertising.
Analyze and optimize the sales funnel to improve conversion rates from awareness through purchase.
Use data analytics to track acquisition and engagement effectiveness and measure KPIs such as cost per acquisition, engagement score, and return on investment.
Oversee marketing campaign performance tracking and analysis to ensure alignment with strategic goals.
Collaborate with marketing and other departments to align messaging and strategies and drive member acquisition and engagement.
Gather and analyze insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
Apply behavioral targeting based on online actions, including website visits, abandoned carts, and previous purchases.
Create and oversee customer journey maps to understand touchpoints and personalize experiences.
Design and manage loyalty programs, personalizing rewards around desired member behaviors.
Ensure cohesive engagement across channels such as email, social media, and live chat.
Foster member community through forums, social media groups, and events.
Track and analyze KPIs related to member engagement and loyalty.
Research customer attrition and propose strategies to reduce loss of members.
Research and apply best practices, analytical playbooks, case studies, and innovative approaches; advise leadership on how consumers shop for products online.
Analyze local market conditions, competitor strategies, and industry trends to inform growth opportunities.
Analyze member behavior and preferences to support customer relationship management.
Perform other duties as assigned.