Growth Marketing Analyst

The Ritz-Carlton Yacht Collection•Fort Lauderdale, NV

1d•Hybrid

About The Position

The Growth Marketing Analyst supports the marketing team's day-to-day operations, measurement, and reporting needs, helping turn marketing data into timely, trusted insights. The role provides operational support for purchase orders, invoices, and vendor management; assists with marketing mix modeling (MMM) and incrementality testing; and delivers recurring competitor, business, and leading-indicator reporting. It is suited to someone early in their analytics career seeking hands-on experience with data, reporting tools, and marketing measurement. The analyst coordinates and prepares marketing inputs and datasets for MMM updates, supports incrementality and rapid operational tests, and summarizes findings for stakeholders. The role also builds and maintains Sigma dashboards using Snowflake data, supports recurring business and competitor reporting, and maintains customer journey and funnel dashboards, cohort reporting, and metric documentation. Operational duties include managing data-team purchase orders, invoice tracking, vendor setup, and related records.

Requirements

At least 2 years of experience in growth marketing, marketing analytics, or a related data-focused role.
Bachelor's degree in a technical field such as statistics, economics, data science, or engineering, or another degree demonstrating strong interest in working closely with data day to day.
Strong Excel skills and solid statistical knowledge, including the ability to wrangle, clean, and validate data.
Experience building reports and tables in Sigma or a comparable BI tool, or strong aptitude to develop this skill quickly.
Exposure to or strong interest in marketing mix modeling and incrementality testing.
Ability to manage recurring operational tasks such as purchase orders, invoices, and vendor setup accurately and reliably.
Strong written and verbal communication skills, with an emphasis on clear documentation.

Nice To Haves

Familiarity with customer journey analytics, including cohort and multi-touch journey views.
Familiarity with marketing measurement concepts such as funnels, cohorts, and attribution basics.
Experience working directly with marketing and CRM data structures.
Proficiency in Python for data validation and automation tasks.

Responsibilities

Coordinate collection of marketing inputs for marketing mix model updates.
Prepare and quality-check datasets for MMM, including spend, impressions, promotional calendars, and pricing, before they are sent to the modeling team.
Support the design and setup of incrementality tests, such as holdout groups and geographic tests, alongside Paid Growth.
Partner with Paid Media and Digital Optimization teams to evaluate campaign performance and A/B test results.
Pull and summarize A/B and incrementality test results into clear stakeholder takeaways.
Support weekly and monthly business reporting and conduct weekly and monthly competitor analysis.
Support inputs for biweekly leading-indicator reporting.
Build and maintain Sigma dashboards and their underlying tables using Snowflake data.
Translate reporting data into clear, actionable stakeholder summaries.
Update and maintain customer journey and funnel dashboards and reports on a recurring cadence.
Pull and organize journey-stage data, such as touchpoint counts and channel assists, from existing tools for stakeholder requests.
Refresh cohort reporting data and check outputs against prior periods for consistency.
Flag notable shifts or anomalies in funnel and drop-off metrics for further investigation.
Respond to ad hoc Growth or Digital Optimization requests for journey and funnel data cuts.
Document how journey and funnel metrics are defined and calculated to support consistent reporting.
Manage the data team's purchase orders, invoice tracking, and vendor setup process.
Maintain organized budget, invoice, and vendor records.