Senior Analyst - Customer Growth Dialogic Marketing
About The Position
American Express Global Commercial Services (GCS) supports business clients with financial services and customer experiences. The GCS Small Business Marketing team seeks to provide customers with a high-quality experience and serve as an essential business partner. Within GCS, the Customer Growth Marketing team develops integrated, cross-channel marketing strategies designed to deliver customer value, improve product satisfaction, and foster long-term engagement. The Senior Analyst, Customer Growth Dialogic Marketing helps accelerate customer growth by driving strategy, execution, and optimization of Dialogic marketing initiatives across the Charge Card Cross-Sell and Upgrade portfolio. The role combines growth marketing, channel management, analytics, and customer strategy, using performance insights to improve customer acquisition and business results. The Senior Analyst owns initiatives from planning through execution, monitors and analyzes channel performance, and works with Product, Marketing, Servicing, and other cross-functional teams.
Requirements
- Strong project management and organizational skills, including the ability to manage multiple workstreams, competing priorities, deadlines, and stakeholders.
- Relationship-building skills and the ability to communicate clearly and concisely.
- Experience collaborating across cross-functional teams and/or agency partners to drive work from development through execution.
- Exceptional oral and written communication skills.
- Eligibility to work in the United States; American Express will not pursue visa sponsorship for these positions.
Nice To Haves
- Bachelor’s degree.
- Acquisition or growth marketing experience.
Responsibilities
- Serve as the primary Customer Growth Dialogic Marketing lead for the Charge Card Cross-Sell and Upgrade portfolio, partnering with Product and Marketing teams to establish priorities and advance Customer Growth objectives.
- Lead the end-to-end development and execution of Dialogic marketing campaigns, ensuring initiatives launch accurately, efficiently, and on schedule.
- Own channel and campaign performance monitoring, analysis, and reporting, translating results into clear insights or recommendations.
- Support Customer Care Professional (CCP) effectiveness and engagement by developing communications, job aids, and resources that equip CCPs to engage customers in relevant growth conversations.
- Partner with Servicing teams to maintain visibility into channel performance and upcoming initiatives.
- Build relationships across Marketing, Product, Servicing, Compliance, Legal, and Control Management, navigating cross-functional dependencies.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
- Free access to global onsite wellness centers staffed with nurses and doctors, depending on location
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
