Senior Analyst - Customer Growth Dialogic Marketing

American Express • New York, NY

1d

About The Position

American Express Global Commercial Services (GCS) provides financial support and services to business clients. The GCS Small Business Marketing team aims to deliver a strong customer experience and build lasting partnerships with its clients. Within GCS, the Customer Growth Marketing team develops integrated, multichannel marketing strategies to provide customer value, improve product satisfaction, and encourage long-term engagement.

The Senior Analyst, Customer Growth Dialogic Marketing will help accelerate customer growth by shaping, executing, and optimizing Dialogic marketing initiatives across the Charge Card Cross-Sell and Upgrade portfolio. The role combines growth marketing, channel management, analytics, and customer strategy, using performance insights to support customer acquisition and business results. The analyst will manage initiatives from planning through execution, monitor channel performance, and work with Product, Marketing, Servicing, and other cross-functional teams.

Requirements

• Strong project management and organizational skills, including the ability to manage multiple workstreams, competing priorities, deadlines, and stakeholders.
• Skilled relationship builder with the ability to communicate clearly and concisely.
• Experience collaborating across cross-functional teams and/or agency partners to drive work from development through execution.
• Exceptional oral and written communication skills.
• Eligibility to work in the United States; American Express will not pursue visa sponsorship for these positions.

Nice To Haves

• Bachelor’s degree.
• Acquisition or growth marketing experience.

Responsibilities

• Serve as the primary Customer Growth Dialogic Marketing lead for the Charge Card Cross-Sell and Upgrade portfolio, partnering with Product and Marketing teams to establish priorities and advance Customer Growth objectives.
• Lead the end-to-end development and execution of Dialogic marketing campaigns, ensuring initiatives launch accurately, efficiently, and on schedule.
• Monitor, analyze, and report on channel and campaign performance, translating results into clear insights and recommendations.
• Develop communications, job aids, and resources to support Customer Care Professional (CCP) effectiveness and engagement in relevant customer growth conversations.
• Partner with Servicing teams to maintain visibility into channel performance and upcoming initiatives.
• Build relationships across Marketing, Product, Servicing, Compliance, Legal, and Control Management, navigating cross-functional dependencies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior