Data Strategies Analyst
About The Position
The Data Strategies Analyst delivers reports and analyses of historical and current business performance to support decision-making by key partners. The role analyzes marketing initiatives for assigned regions and properties, providing insights to solve business challenges and presenting data in a clear, usable form. It supports direct marketing, special events, and promotional activities through performance analysis, test design and analysis, and ad hoc analysis. The analyst works with large data sources to identify business drivers; takes projects from understanding the question through analysis, insight development, and presentation; and creates and maintains dashboards, reports, and process documentation. The role also applies predictive modeling, segmentation, forecasting, and multivariate analysis, assists properties with marketing campaigns when needed, and uses data tools and programming languages to extract, manipulate, and move data within Boyd Gaming's technology stack. The position is on site in Las Vegas, Nevada.
Requirements
- Bachelor’s degree in a quantitative field such as business analytics, statistics, mathematics, economics, computer science, or a closely related field.
- Working knowledge of tools such as SQL, Python, R, SAS, or SPSS.
- Working knowledge of business intelligence tools such as MicroStrategy, Tableau, or Power BI.
- Proficiency with Microsoft Office.
- Inquisitive analytical thinking.
- Organized and detail-oriented, with strong attention to accuracy.
- Ability to obtain and maintain necessary licenses and/or certifications.
Responsibilities
- Analyze marketing initiatives for assigned regions and properties.
- Support direct marketing, special events, and promotional activities with performance analysis, test design and analysis, and ad hoc analysis.
- Analyze large data sources to understand key business drivers.
- Execute projects from problem definition through analysis, insight development, and presentation of findings.
- Design, create, and maintain dashboards and reports that track key business metrics and monitor business health.
- Provide clear, meaningful analysis to support decision-making.
- Create and maintain process documentation.
- Build and maintain positive working relationships with properties and corporate departments.
- Apply predictive modeling, segmentation, forecasting, and multivariate analysis to solve business challenges and maximize performance.
- Assist properties with marketing campaigns when needed.
- Use SQL, Python, R, SSIS, and other tools to extract, manipulate, and move data within the Boyd Gaming technology stack.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
