Sr. Growth Marketing Manager (Temp)

Entrust • Minneapolis, MN

22h • Hybrid

About The Position

Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth. This role elevates beyond execution to owning the end-to-end growth engine—defining audience-first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross-functional teams to deliver measurable business impact. The ideal candidate is a strategic, data-driven leader with deep expertise in campaign architecture, persona mapping, and team leadership—capable of translating business priorities into high-performing growth programs.

Requirements

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact.
• Deep experience in persona development, segmentation, and content mapping across the buyer journey.
• Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising.
• Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution.
• Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization.
• Data-driven mindset with experience in analytics, reporting, and campaign optimization.
• Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills.
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools and project management tools (Asana, Workfront).

Nice To Haves

• Experience in enterprise B2B technology or cybersecurity/data security markets.
• Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high-intent capture, retargeting, ABM, and pipeline acceleration.
• Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks.
• Experience optimizing content and campaign performance for LLM-driven discovery, AI search, and emerging answer-engine optimization practices.
• Experience working within complex, matrixed organizations.
• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.
• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.
• Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback.
• Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.
• Guide the use of paid media as part of the broader demand generation mix.
• Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives.
• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations.
• Champion a test-and-learn culture to continuously improve performance and scale winning strategies.
• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management.
• Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes.
• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability.
• Influence stakeholders at all levels to align on priorities, messaging, and go-to-market strategy.
• Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact.
• Own campaign reporting and executive-level insights, translating performance into strategic recommendations and actions.
• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation.
• Drive continuous improvement through data-driven decision-making and experimentation.
• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs.
• Partner with Finance and RevOps on pipeline forecasting and performance tracking.
• Balance investment across short-term pipeline generation and long-term growth initiatives.

Benefits

• flexible, global workplace
• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
• Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
• culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior