Sr. Manager, Growth Marketing (Temp to Perm)

ColourPop•Los Angeles, CA

6d•$120,000 - $140,000

About The Position

ColourPop is seeking a Sr. Growth Marketing Manager to rebuild and optimize its marketing engine, focusing on paid media as a growth lever. This hands-on role involves end-to-end ownership of paid media strategy and execution across various channels, including paid social, paid search, affiliate, Google shopping, CTV, and YouTube. The ideal candidate will manage budget allocation, establish testing and optimization frameworks, and connect performance data to business outcomes. This is a fast-paced, commercially driven environment where the paid engine must keep pace with frequent launches. The role reports to the VP of Marketing and requires close collaboration to ensure brand and performance alignment.

Requirements

6-8+ years in performance marketing or paid media, with significant DTC or beauty/lifestyle brand experience.
Deep expertise across paid social (Meta, TikTok) and paid search (Google), with working knowledge of affiliate, CTV, and YouTube.
Commercial mindset, thinking in contribution margin and understanding the relationship between CAC, LTV, and media efficiency.
Sophisticated understanding of attribution, with experience using MTA or incrementality tools and building useful measurement frameworks.
Strong creative judgment, with the ability to brief and push creative teams to develop effective ad content.
Analytical horsepower, capable of building media mix models and interrogating data before acting.
Required experience in Beauty or DTC, with an understanding of the category, customer, and competitive landscape.
Proficiency with AI as a performance accelerator for faster testing and better spending.

Responsibilities

Set and own the full-funnel paid media strategy across paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), affiliate, Google shopping, CTV, and YouTube.
Own budget allocation decisions across channels in real time, maximizing ROAS while keeping contribution margin healthy.
Build the infrastructure for systematic learning, including creative testing, audience segmentation, bid strategy, landing page optimization, and incrementality measurement.
Deliver performance reviews that drive decisions, clearly communicating what happened, what it means, and the next steps.
Be the internal authority on performance measurement, owning the cross-channel attribution relationship and ensuring correct interpretation of channel metrics.
Partner closely with the VP of Marketing to ensure paid media amplifies brand messaging.
Lead external agency and vendor relationships, setting expectations and holding them accountable.
Work with Creative, DTC, and Retail teams to ensure paid media is integrated and not operating in a silo.
Demonstrate a multi-hat mentality, taking initiative to get things done beyond the defined role.