Sr. Global Creative Manager

Brady Corporation•Milwaukee, WI

About The Position

Brady Corporation is seeking a Sr. Global Creative Manager to lead strategic brand building across digital and physical touchpoints while providing hands-on team mentorship and agency governance. The role drives design execution at scale across diverse business units and future acquisitions, maintaining a cohesive Brady brand. The manager will develop versatile visual identity systems by translating brand strategy into a complete system and defining an architecture that supports the needs and realities of Brady’s business units and future acquisitions. They will expand and reimagine core brand standards across digital, print, packaging, social, and video, and oversee internal and external governance. The role also provides guidance, oversight, and mentorship to grow the capability and delivery of global visual designers. It partners with product and packaging, video, social, UX, and communications leads to apply brand standards to internal and external execution. The manager brings outside experience in visual design and brand identity trends, tools, and methods—including AI-assisted workflows—to advance design quality and scale. They guide regional Brady design teams and external agency support, set expectations, and own the transition from agency-delivered assets to in-house execution and standards.

Responsibilities

  • Develop versatile visual identity systems by translating brand strategy into a complete visual identity system and defining architecture for diverse business units and future acquisitions.
  • Expand and reimagine core brand standards across digital, print, packaging, social, and video, and oversee internal and external governance.
  • Provide hands-on guidance, oversight, and mentorship to grow the capability and delivery of visual designers globally.
  • Partner with product and packaging, video, social, UX, and communications leads to apply brand standards to internal and external execution.
  • Bring in experience with visual design and brand identity trends, tools, and methods, including AI-assisted workflows, to improve design quality and scale.
  • Guide regional Brady design teams and external agency design support, set expectations, and manage the transition from agency-delivered assets to in-house execution and standards.
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