Senior Manager, Global Creative Studio

Vertiv Group•Columbus, OH

2d•Onsite

About The Position

Vertiv is seeking an experienced creative leader to lead its Global Creative Studio, the in-house function responsible for creative work across global marketing and brand activities. Based at Vertiv’s Global Headquarters in Westerville, Ohio, and reporting to the Senior Global Brand Director, the Senior Manager will lead the studio’s people, creative standards and operational performance. The role calls for strong creative judgment, people leadership, organizational capabilities and operational discipline. The Senior Manager will lead and develop a high-performing multidisciplinary team, set clear priorities and accountability, and ensure the studio delivers high-quality creative work that supports business objectives and strengthens Vertiv’s global brand. A key focus is evolving the studio’s operating model to improve efficiency, resource management, collaboration and delivery while maintaining creative excellence. The role also partners with senior marketing stakeholders, business units, regional teams, agencies and production partners. Travel is 10%.

Requirements

At least 10 years of relevant experience in creative, design or integrated marketing communications, including at least five years in creative team leadership roles.
Significant experience leading a multidisciplinary in-house creative function within a complex, global organization.
Demonstrated success leading and developing creative managers and their teams, with a strong record of building high-performing teams.
Strong organizational and operational management capabilities, including experience with creative workflows, resource planning, capacity management and delivery performance.
Proven experience improving creative operating models, implementing effective processes and driving measurable improvements in team performance.
Strong foundation in creative development, design principles, brand identity and integrated marketing communications.
Ability to establish and maintain high creative standards while managing multiple projects, competing priorities and demanding delivery schedules.
Experience managing creative budgets, external agencies, production partners and specialist contractors.
Strong people management capabilities, including coaching, performance management, talent development and organizational planning.
Excellent stakeholder management, communication and influencing skills, including confidence engaging senior business leaders and navigating complex organizations.
Experience across multiple creative disciplines and collaboration with geographically distributed teams.
Strong commercial judgment and understanding of how creative work supports brand performance, marketing objectives and business outcomes.
Bachelor’s degree in design, communications, marketing or a related discipline, or equivalent professional experience.

Nice To Haves

Experience leading an in-house creative studio within a global B2B technology, industrial technology, engineering, energy or infrastructure organization.
Direct experience in the data center, critical infrastructure or adjacent technology sectors.
Experience supporting global brand campaigns, integrated marketing programs and complex technical or solutions-based marketing.
Experience leading organizational change, evolving creative operating models or scaling in-house creative capabilities.
Familiarity with modern creative production technologies, workflow management platforms and emerging AI-enabled creative tools.
Experience managing creative agency relationships within a hybrid in-house and external production model.

Responsibilities

Lead the global Creative Studio and foster a culture of collaboration, accountability, creativity and continuous improvement.
Coach and develop a global, multidisciplinary team, including team leaders; establish clear roles, responsibilities, performance expectations and development objectives.
Develop leadership capabilities among direct reports and identify, develop and retain creative talent.
Lead performance management, succession planning and professional development across the function.
Foster an inclusive, supportive working environment and effective collaboration across creative disciplines, locations and teams.
Own the studio’s operational performance and evolve its operating model to improve structure, consistency, accountability and visibility.
Establish and maintain processes for creative intake, prioritization, resource allocation, project execution and quality assurance.
Oversee capacity and resource planning, balancing workloads, capabilities and business priorities across internal and external resources.
Set delivery expectations, timelines and accountability, and improve predictability, responsiveness and efficiency through planning, performance monitoring and continuous improvement.
Identify operational bottlenecks, capacity constraints and delivery risks, and implement practical solutions.
Establish and monitor studio performance measures, including resource utilization, project throughput, delivery performance, quality and stakeholder satisfaction.
Manage studio budgets, external production resources, contractors and agency expenditure, ensuring financial oversight and value for money.
Maintain appropriate governance, documentation and consistent application of creative processes and standards.
Champion tools, technologies and working practices that improve productivity, collaboration and creative capabilities.
Provide creative leadership and direction, maintaining high standards of concept development, design and execution.
Translate Vertiv’s brand strategy, positioning and business priorities into compelling creative work for global audiences.
Guide creative thinking and provide constructive feedback to strengthen ideas and elevate output quality.
Maintain creative consistency across campaigns, content, digital experiences, communications, industry shows and other brand touchpoints.
Ensure work aligns with Vertiv’s brand identity, guidelines and creative standards, while encouraging relevant innovation and fresh approaches.
Oversee work quality produced by internal teams, contractors and external creative partners, and evolve studio capabilities as requirements and technologies change.
Balance creative ambition with timelines, budgets, resources and business objectives.
Contribute to brand strategy, marketing planning and global creative initiatives as the senior creative studio lead within the Global Brand function.
Build trusted relationships with senior marketing stakeholders, business units, regional teams and internal partners.
Understand business objectives, shape creative briefs and translate requirements into effective creative solutions.
Provide informed creative recommendations and perspectives, challenging assumptions or requests where appropriate.
Establish stakeholder engagement practices that support transparency, alignment and clear expectations.
Manage competing priorities and direct studio resources toward work that delivers the greatest value.
Lead external agency and production partner relationships, including selection, briefing, performance evaluation and integration with internal capabilities.
Represent the studio in leadership discussions, providing visibility into priorities, capabilities, performance and improvement opportunities.