Sr. Global Creative Manager

Brady Corporation•Milwaukee, WI

About The Position

Brady Corporation is seeking a Sr. Global Creative Manager to build the brand across digital and physical touchpoints. The role combines strategic brand development with hands-on mentorship of the global design function and governance of agency partners to drive design execution at scale. The manager will develop and maintain a cohesive visual identity system that supports diverse business units and future acquisitions. They will extend brand standards across digital, print, packaging, social and video, and guide designers and cross-functional partners in applying those standards to internal and external work. The role also advances design quality and scalability through current visual design practices, enhanced tools and methods, including AI-assisted workflows.

Responsibilities

  • Lead development of a versatile visual identity system, translating brand strategy into a cohesive identity architecture for diverse business units and future acquisitions.
  • Expand and reimagine core brand standards across digital, print, packaging, social and video, and oversee internal and external governance.
  • Provide hands-on guidance and mentorship to develop the capabilities and delivery of global visual designers.
  • Partner with product and packaging, video, social, UX and communications leads to apply brand standards to internal and external execution.
  • Bring in visual design and brand identity trends, tools and methods—including AI-assisted workflows—to improve design quality and scale.
  • Guide regional Brady design teams and external agency design support, set expectations, and manage the transition from agency-delivered assets to in-house execution and standards.
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