Senior Manager, Global Creative Studio

Vertiv•Columbus, OH

3d•Onsite

About The Position

Vertiv is seeking an experienced creative leader to lead its Global Creative Studio, the in-house function responsible for creative work across the company’s global marketing and brand activities. Based at Vertiv’s Global Headquarters in Westerville, Ohio, this role reports to the Senior Global Brand Director and has overall responsibility for the studio’s leadership, development, creative standards and operational performance. The Senior Manager will lead and develop a global, multidisciplinary team; establish priorities, accountability and high creative standards; and ensure the studio delivers compelling, high-quality work in support of Vertiv’s business objectives and global brand. The role will evolve the studio’s operating model to improve efficiency, resource management, collaboration and delivery while maintaining creative excellence. The role combines creative leadership with people management, organizational capability and operational discipline. It includes overseeing creative workflows, capacity and resource planning, budgets, external production resources, agencies and contractors; strengthening creative processes and performance measures; and partnering with senior marketing stakeholders, business units and regional teams. The successful candidate will bring significant experience leading an in-house creative function in a complex global organization, ideally in a B2B technology or industrial environment. The position is based at Vertiv’s Global Headquarters in Westerville, Ohio, and requires 10% travel. The successful candidate will embrace Vertiv’s Core Principles and Behaviors and help execute its Strategic Priorities.

Requirements

At least 10 years of relevant experience in creative, design or integrated marketing communications, including at least five years in creative team leadership roles.
Significant experience leading a multidisciplinary in-house creative function within a complex, global organization.
Demonstrated success leading and developing creative managers and their teams, with a track record of building high-performing teams.
Strong organizational and operational management capabilities, including creative workflows, resource planning, capacity management and delivery performance.
Proven experience improving creative operating models, implementing effective processes and driving measurable improvements in team performance.
Strong foundation in creative development, design principles, brand identity and integrated marketing communications.
Ability to maintain high creative standards while managing multiple projects, competing priorities and demanding delivery schedules.
Experience managing creative budgets, external agencies, production partners and specialist contractors.
Strong people management capabilities, including coaching, performance management, talent development and organizational planning.
Excellent stakeholder management, communication and influencing skills, including confidence engaging senior business leaders and navigating complex organizations.
Experience working across multiple creative disciplines and collaborating with geographically distributed teams.
Strong commercial judgment and understanding of how creative work supports brand performance, marketing objectives and business outcomes.
Bachelor’s degree in design, communications, marketing or a related discipline, or equivalent professional experience.

Nice To Haves

Experience leading an in-house creative studio within a global B2B technology, industrial technology, engineering, energy or infrastructure organization.
Direct experience in the data center, critical infrastructure or adjacent technology sectors.
Experience supporting global brand campaigns, integrated marketing programs and complex technical or solutions-based marketing.
Experience leading organizational change, evolving creative operating models or scaling in-house creative capabilities.
Familiarity with modern creative production technologies, workflow management platforms and emerging AI-enabled creative tools.
Experience managing creative agency relationships within a hybrid in-house and external production model.

Responsibilities

Lead the Global Creative Studio and foster a culture of collaboration, accountability, creativity, inclusion and continuous improvement.
Coach and develop a global, multidisciplinary creative team, including team leaders and direct reports; establish roles, responsibilities, expectations and development objectives.
Identify, develop and retain talent, and lead performance management, succession planning and professional development across the function.
Own the studio’s operational performance and evolve its operating model, processes, governance and documentation.
Manage creative intake, prioritization, resource allocation, project execution and quality assurance.
Oversee studio capacity and resource planning, balancing workloads, capabilities and business priorities across internal and external resources.
Establish delivery expectations, timelines and accountability; monitor performance and improve delivery predictability, responsiveness and efficiency.
Identify operational bottlenecks, capacity constraints and delivery risks, and implement practical improvements.
Set and monitor studio performance measures, including resource utilization, throughput, delivery performance, quality and stakeholder satisfaction.
Manage studio budgets, external production resources, contractors and agency expenditure, ensuring financial oversight and value for money.
Promote adoption of tools, technologies and working practices that improve productivity, collaboration and creative capabilities.
Provide creative direction and maintain high standards for concept development, design, execution and consistency across campaigns, content, digital experiences, communications, industry shows and other brand touchpoints.
Translate Vertiv’s brand strategy, positioning and business priorities into compelling creative work for global audiences.
Guide creative thinking, provide constructive feedback, and encourage innovation while ensuring work remains relevant to business objectives and aligned with brand guidelines.
Oversee the quality of work produced by internal teams, contractors and external creative partners, and evolve studio capabilities as needs and technologies change.
Serve as the senior creative studio lead within the Global Brand function and contribute to brand strategy, marketing planning and global creative initiatives.
Build trusted relationships with senior marketing stakeholders, business units, regional teams and other internal partners; shape briefs and translate business requirements into creative solutions.
Provide recommendations and creative perspectives, challenge assumptions where appropriate, and establish stakeholder engagement practices that support transparency and alignment.
Manage competing priorities and direct studio resources toward work that delivers the greatest value.
Lead relationships with external creative agencies and production partners, including selection, briefing, performance evaluation and integration with internal capabilities.
Represent the Creative Studio in leadership discussions and communicate studio priorities, capabilities, performance and improvement opportunities.