Sr. Director, Social Impact Marketing
About The Position
Live Nation Entertainment’s Social Impact team uses strategic initiatives, partnerships, and programs to connect fans, artists, crews, and communities through live music. The Senior Director will build, lead, and evolve the Social Impact organization’s marketing function, overseeing integrated and digital marketing, brand strategy, communications, and storytelling across On the House, LiveNation.org as applicable, strategic partnerships, employee engagement initiatives, and future social impact programs. The role translates organizational priorities into strategies and campaigns that build awareness, strengthen engagement, elevate Live Nation’s reputation, and deliver measurable business and community impact. Working with executive leadership and partners across Marketing, Communications, Creative, Legal, Government Affairs, Digital, Concerts, and Sponsorship, the Senior Director owns initiatives from strategy through execution and develops the processes, systems, and operational practices needed to support a growing organization.
Requirements
- 12–15 years of progressive leadership experience in integrated marketing, brand strategy, communications, or a related discipline.
- Proven success developing and leading integrated marketing campaigns from strategy through execution and measurement.
- Strong understanding of digital marketing strategy, audience development, CRM, email marketing, social media, web experiences, content strategy, SEO/SEM fundamentals, campaign analytics, and emerging digital platforms.
- Experience leading and developing marketing professionals and high-performing teams, fostering accountability, collaboration, and continuous improvement.
- Experience managing agencies, creative partners, consultants, and external vendors.
- Exceptional strategic thinking, project management, organizational, and problem-solving skills.
- Outstanding written and verbal communication skills, including experience developing messaging for executive, public, partner, and employee audiences.
- Ability to prioritize independently, navigate ambiguity, and drive initiatives forward with minimal oversight.
- Passion for live music and entertainment and a desire to use marketing to create meaningful community impact.
- Flexibility to work evenings and weekends and travel as needed for events and organizational initiatives.
Responsibilities
- Own the marketing and communications strategy for Live Nation Entertainment Social Impact.
- Develop integrated marketing campaigns and digital marketing strategies from concept through launch, including planning, creative development, execution, optimization, and performance measurement.
- Build annual marketing plans and campaign roadmaps aligned with organizational priorities and business objectives.
- Lead, coach, and develop the Social Impact marketing team, setting priorities and fostering a collaborative, high-performing culture.
- Own brand positioning, messaging, storytelling, and launch communications across Social Impact initiatives.
- Develop narratives that communicate programs, partnerships, and impact to fans, artists, partners, employees, nonprofit organizations, and community stakeholders.
- Ensure a consistent, premium, and culturally relevant experience across marketing channels.
- Own digital marketing strategy across web, email, CRM, social media, and emerging digital platforms.
- Establish scalable marketing processes, workflows, approval systems, and planning tools.
- Own the integrated marketing calendar and coordinate campaigns, launches, partnerships, and organizational communications.
- Manage external agencies, creative partners, freelancers, consultants, budgets, and production resources.
- Define KPIs, measure campaign effectiveness, report performance, and use insights to improve future initiatives.
- Lead cross-functional initiatives and influence stakeholders across teams and leadership levels.
Benefits
- Medical, vision, dental, and mental health benefits for employees and their families.
- Access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
- Free concert tickets.
- Paid time off, including paid holidays, sick time, and personal days.
- 401(k) program with company match.
- Stock reimbursement program.
- New parent programs, including caregiver leave and baby bonuses.
- Fertility, adoption, foster, and surrogacy support.
- Career and skill development programs through School of Live.
- Tuition reimbursement and student loan repayment.
- Volunteer time off and crowdfunding match.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
