Sr. Director, Product Marketing

Spins • Chicago, IL

4d • Hybrid

About The Position

SPINS is a leader in retail consumer insights and analytics, focusing on the values-based consumer who prioritizes wellness, social responsibility, and sustainability. With recent acquisitions and product investments, SPINS has evolved into a comprehensive CPG growth and innovation platform. This role is crucial for leading the marketing of new products, particularly in the rapidly evolving AI and agentic commerce space, and defining the categories they compete in. The Sr. Director will be responsible for shaping market narratives, crafting positioning for emerging and established products, and leading the Product Marketing team to drive go-to-market strategy, market intelligence, and revenue growth.

Requirements

• 10+ years of product marketing experience, including senior leadership roles, ideally in B2B SaaS.
• Experience marketing a product into a still-forming category with a track record of business impact.
• Proven track record of leading and scaling product marketing teams, with a passion for developing talent.
• Strong grounding in B2B go-to-market strategy, positioning, and messaging, including competing against both startups and incumbents.
• Experience marketing data-driven and analytics products, translating complex technology into customer value.
• A well-formed point of view on the future of agentic commerce and its implications for brands and retailers.
• Strong cross-functional partnership skills, with a track record of driving sales enablement and measurable revenue impact.
• Strong communication and storytelling skills, with executive presence.

Nice To Haves

• Experience launching AI-native products, or leading an AI narrative shift for an established platform.
• Experience with product-led growth motions (free trials, self-serve funnels) alongside enterprise sales.
• Experience in commerce enablement, media, retail media, CPG, retail, or health & wellness.

Responsibilities

• Define the market narrative for how AI and agentic commerce are reshaping product discovery, selection, and purchase.
• Craft positioning to differentiate emerging AI products from startups and established platforms from incumbents.
• Shape how products are integrated into a customer-centric portfolio story with tailored messaging for different segments and industries.
• Lead, inspire, and develop the Product Marketing Management (PMM) team, fostering a culture of strategic thinking and high performance.
• Own product marketing strategy across the portfolio, balancing investment in new platforms and established leaders.
• Build a fast, repeatable go-to-market engine that includes product-led growth and enterprise sales.
• Bring customer and market insights back into product strategy, identifying new category opportunities.
• Act as the internal expert on buyers, including new ones created by AI products, and track the competitive landscape.
• Equip Sales and Customer Experience teams with insights, messaging, and assets, including ROI narratives, to build pipeline and close deals.
• Deliver effective enablement materials such as playbooks, battlecards, competitive intelligence, demo scripts, and persona guides.
• Partner with Growth and RevOps to improve win rates and develop expansion plays for upsell and cross-sell.
• Serve as the link between Product, Sales, Marketing, and Customer Experience to ensure smooth launches.
• Position PMM as a strategic partner, demonstrating impact through revenue results and influence.

Benefits

• Hybrid work options for work/life balance.
• Paid time to volunteer with an organization of choice.
• Charitable donation matching.
• Semi-annual company-wide employee survey to shape company programs, perks, and culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed