Sr. Director, National Accounts

SIG SAUER Careers•Newington, NH

1d•Remote

About The Position

The Sr. Director, National Accounts, drives strategic growth and profitability across national accounts within the Commercial Sales division. The role leads account acquisition and retention strategies and aligns account activity with organizational goals to increase revenue and market share. It requires extensive experience building high-value customer relationships, growing revenue at scale, and executing strategic account plans across multi-channel environments. The role also calls for advanced strategic planning, data-driven decision-making, enterprise-level collaboration, and the ability to influence executive stakeholders and lead cross-functional strategies. The Sr. Director works with Product Development, Marketing, Supply Chain, Customer Service, Finance, Legal, and Operations, as well as external customers and distributors. The position is based remotely, with strong association with Pease, New Hampshire, and Portland, Oregon, and frequent travel to customer sites, events, shows, and company facilities. The posting describes travel as approximately 40% in the duties and exceeding 40% in the working conditions. The role leads and develops a high-performing sales team, manages account plans and performance, and ensures sales and customer programs comply with applicable firearm sales and distribution regulations. It also supports continuous improvement, workplace organization, safety, and ISO procedures.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
12 or more years of experience in national account management within commercial sales.
Proven track record of growing business with top national retailers, distributors, and strategic partners.
Experience designing account-specific strategies, annual business plans, and category growth programs.
Experience conducting market assessments, identifying growth opportunities, and prioritizing high-value initiatives.
Strong business acumen, including interpreting financial performance and market dynamics and making data-driven decisions that optimize revenue, profitability, and operational efficiency.
Skill in strategic planning and evaluating risks and opportunities to drive sustainable business growth.
Expertise in SIG SAUER firearm products, technologies, applications, and platform capabilities.
Strong awareness of competitive offerings, regulatory requirements, and market trends.
Ability to use product and market knowledge to shape commercial strategy, guide product positioning, and support the sales team in delivering value.
Ability to promote a customer-centric culture, provide exceptional service, foster strong relationships, and use customer insights to support strategic decisions and long-term loyalty.
Proficiency in data analysis and strategic planning.
Proficiency in Word, Excel, and PowerPoint; skill using analytics, business intelligence tools, and spreadsheets.
Advanced knowledge of CRM platforms.
Ability to communicate clearly, concisely, and accurately in verbal and written form.
Experience preparing and delivering sales presentations, proposals, and product demonstrations, supported by negotiation skills.
Ability to communicate with executive teams.
Leadership, strategic negotiation, and relationship-building skills to drive alignment and a unified commercial mindset across the Sales organization.
Ability to manage complex projects and deliver results under tight timelines.
Ability to travel frequently; the posting specifies approximately 40% in the duties and more than 40% in working conditions.
Ability to sit for prolonged periods and work at a computer using a keyboard and mouse while performing repetitive tasks.
Ability to open file cabinets, reach with hands and arms, bend, twist, and lift and move files.
Ability to lift up to 25 pounds.
Ability to wear required Personal Protective Equipment (PPE) where required and comply with work exposure EH&S training requirements and SIG SAUER security mandates.

Responsibilities

Develop and execute national account strategies to achieve revenue targets and expand market presence.
Oversee relationships with major national accounts and provide exceptional service to support long-term partnerships.
Implement standardized account acquisition and management best practices.
Align initiatives with corporate objectives, transformation projects, and commercial sales goals.
Serve as the point of contact for top-tier national retailers, distribution channels, and strategic partners.
Ensure national account strategies, sales activities, and customer programs comply with federal, state, and local regulations governing firearm sales and distribution.
Drive initiatives such as POS/Retail Data Expansion, VMI programs, and direct dealer expansion.
Champion process improvements and use technology to improve efficiency.
Lead annual planning, business reviews, and long-term growth initiatives for major accounts.
Partner with Finance on forecasts, profitability analyses, and business reporting.
Partner with Legal and Compliance and Operations to ensure contracts, promotions, inventory movements, and channel strategies comply with applicable regulatory frameworks.
Monitor KPIs, including revenue growth, market share, and profitability.
Use dashboards and reporting tools to track performance by channel, rep group, account manager, customer, and product line.
Monitor competitive activity, retail and category dynamics, and emerging market trends.
Lead, mentor, and manage a high-performing sales team, fostering accountability, innovation, and collaboration.
Coach and mentor team members, set priorities and success metrics, and develop leadership and influence skills for indirect management.
Ensure the team has an appropriate structure and membership; interview and select candidates.
Provide regular, structured feedback and support high performance.
Promote collaboration and open communication, and measure and enhance employee engagement by addressing concerns and providing feedback opportunities.
Make strategic, data-driven decisions that balance short-term needs and long-term objectives and align with company values and goals.
Lead the team in identifying and solving complex problems, breaking challenges into manageable tasks, and adopting continuous-improvement processes.
Communicate senior leadership feedback to the team in actionable form.
Address challenges in sales performance, operations, and customer satisfaction using problem-solving skills.
Travel frequently to customer sites, events, shows, and company facilities.
Perform miscellaneous duties as assigned and may lead or volunteer for Continuous Improvement projects and tasks.
Participate in 5S workplace organization activities and maintain personal and shared department spaces, including requesting maintenance when needed.
Follow required Safety and ISO procedures.