Sr. Director, National Accounts

GENERAL ROBOTICS (a SIG SAUER Company)•Portsmouth, NH

4h•Remote

About The Position

The Sr. Director, National Accounts, drives strategic growth and profitability across national accounts within the Commercial Sales division. The role leads account acquisition and retention strategies, aligns account activity with organizational goals, and delivers revenue and market-share growth. It requires extensive experience managing high-value customer relationships, executing strategic account plans across multiple channels, and making data-driven decisions. The role works closely with Product Development, Marketing, Supply Chain, Customer Service, Finance, Legal, and Operations, as well as external customers and distributors. It provides leadership for a high-performing sales team and builds cross-functional alignment, accountability, transparency, and collaboration. The position is remote, with strong association with Pease, New Hampshire, and Portland, Oregon, and requires travel exceeding 40% of the time.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
12+ years of experience in national account management within commercial sales.
Proven track record of growing business with top national retailers, distributors, and strategic partners.
Experience designing account-specific strategies, annual business plans, and category growth programs.
Experience conducting market assessments, identifying growth opportunities, and prioritizing high-value initiatives.
Ability to interpret financial performance, understand market dynamics, and make data-driven decisions that optimize revenue, profitability, and operational efficiency.
Skill in strategic planning and evaluating risks and opportunities to drive sustainable business growth.
Expertise in SIG SAUER firearm products, technologies, and applications, including platform capabilities.
Strong awareness of competitive offerings, regulatory requirements, and market trends.
Ability to use product and market knowledge to shape commercial strategy, guide product positioning, and enable the sales team to deliver value.
Ability to champion a customer-centric culture, provide exceptional service, foster strong relationships, and use insights to support strategic decisions and long-term customer loyalty.
Proficiency in data analysis and strategic planning.
Proficiency in Word, Excel, and PowerPoint; skill with analytics, business intelligence tools, and spreadsheets; advanced knowledge of CRM platforms.
Ability to communicate ideas and information clearly, concisely, and accurately, verbally and in writing.
Experience preparing and delivering sales presentations, proposals, and product demonstrations, supported by negotiation skills and the ability to communicate with executive teams.
Ability to drive alignment and a unified commercial mindset across the Sales organization through leadership, strategic negotiation, and influential relationship-building.
Ability to manage complex projects and deliver results under tight timelines.
Ability to travel frequently; the posting states travel exceeds 40% in Working Conditions.
Ability to sit for prolonged periods and work at a computer using a keyboard and mouse while performing repetitive tasks.
Ability to open file cabinets, reach with hands and arms, bend, twist, and lift or move files.
Ability to lift up to 25 pounds.
Ability to wear required Personal Protective Equipment (PPE) where required.

Responsibilities

Develop and execute national account strategies to achieve revenue targets and expand market presence.
Oversee relationships with major national accounts to ensure exceptional service and long-term partnerships.
Implement standardized account acquisition and management best practices, aligning initiatives with corporate objectives, transformation projects, and commercial sales goals.
Serve as the point of contact for top-tier national retailers, distribution channels, and strategic partners.
Ensure national account strategies, sales activities, and customer programs comply with applicable federal, state, and local regulations governing the sale and distribution of firearms.
Drive POS/Retail Data Expansion, VMI programs, and direct dealer expansion; champion process improvements and use technology to improve efficiency.
Lead annual planning, business reviews, and long-term growth initiatives for major accounts.
Partner with Finance on forecasts, profitability analyses, and business reporting; collaborate with Legal and Compliance and Operations to ensure contracts, promotions, inventory movement, and channel strategies comply with applicable regulatory frameworks.
Monitor KPIs including revenue growth, market share, and profitability; use dashboards and reporting tools to track performance by channel, rep group, account manager, customer, and product line.
Monitor competitive activity, retail and category dynamics, and emerging market trends.
Lead, mentor, and manage a high-performing sales team, fostering accountability, innovation, and collaboration.
Coach and mentor team members, set priorities and success metrics, and develop leadership and influence skills for indirect management.
Ensure the team has the appropriate structure and personnel, including interviewing and selecting candidates.
Provide regular, structured feedback and support high performance.
Create an environment of collaboration and open communication; measure and enhance employee engagement by addressing concerns and providing feedback opportunities.
Make strategic, data-driven decisions that balance short-term needs with long-term objectives and align with company values and goals.
Lead the team in identifying and solving complex problems, breaking challenges into manageable tasks, and adopting continuous-improvement processes.
Communicate senior leadership feedback to the team in an actionable manner.
Use creative problem-solving to address sales performance, operational, and customer-satisfaction challenges.
Travel frequently to customer sites, events and shows, and company facilities; the duties section estimates approximately 40% travel.
Perform miscellaneous duties as assigned and may lead or volunteer for Continuous Improvement projects and tasks.
Participate in 5S workplace organization and sustainment activities, maintaining personal and shared department spaces and requesting maintenance when needed.
Follow required Safety and ISO procedures.
Comply with work exposure EH&S training requirements and SIG SAUER security mandates.