Sr. Director, HBV/HDV Marketing

Gilead Sciences•Foster City, CA

About The Position

The Senior Director, HBV/HDV Marketing reports directly to the Executive Director of Marketing and leads two growing brands within Viral Hepatitis. As a key leader in the Liver Disease Business Unit, this role develops and executes healthcare professional promotional and patient education strategies for HBV, which has significant unmet need, and HDV, a rare disease. The Senior Director leads a marketing team and aligns the broader organization, particularly the sales team, to drive performance. The role sets vision and strategy, adapts to market dynamics, and leads change in a dynamic commercial environment. The position requires strategic pharmaceutical marketing leadership, cross-functional collaboration, people and operational management, financial stewardship, and the ability to develop and execute compliant promotional plans. It also includes developing talent, creating an inclusive team environment, and empowering the team by connecting goals to organizational objectives.

Requirements

Bachelor's degree and 14 years of experience, or a master's degree and 12 years of experience, or a Ph.D. and 12 years of experience.
People management experience.
Healthcare professional promotional expertise in prior roles.
Broad marketing and relevant cross-functional experience.
Extensive knowledge and experience in pharmaceutical product life cycle management across a variety of therapeutic areas.
Record of accomplishment in pharmaceutical or biotechnology healthcare professional marketing, including understanding expense budget planning, tracking, and ROI measurement.
Ability to develop and interpret insights, guide measurement and ROI evaluations, and use findings to optimize execution and tactical plans.
Ability to formulate, develop, and execute business and development strategies.
Strong people and operational management skills, including performance management, talent selection and development, planning, prioritization, objective setting, meeting management, and plan execution.
Strong executive presence, sound business judgment, and clear decision-making.
Excellent communication and presentation skills, with the ability to build credibility and trust, influence at all levels, partner effectively, and deliver tangible results.
Ability to conceive, develop, and implement multidimensional marketing and business plans.
Excellence in managing multiple complex projects and priorities, directing teams, and overseeing execution.
Ability to manage complex budgets successfully.
Firm command of financial management, including revenue forecasting and expense budget planning and tracking.

Nice To Haves

10 or more years of marketing experience, primarily in pharmaceutical or biotechnology.
Biopharmaceutical or pharmaceutical experience.
MBA.
Bachelor's degree in marketing or a related field.
Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
Experience or exposure to Gilead franchises.
Prior advertising, digital, or communications agency experience.

Responsibilities

Lead development and execution of strategic and tactical promotional plans for HBV and HDV.
Direct the marketing team in developing and executing personal and non-personal promotional materials for healthcare professionals and patients.
Lead cross-functional assessment of the evolving HBV and HDV landscapes and translate findings into strategic priorities.
Develop HBV and HDV Plans of Action (POAs) and partner with Commercial Learning and Development to implement them with the sales team.
Partner with Legal, Medical, Clinical, Regulatory, Market Access, and Public Affairs, and lead cross-functional projects as needed.
Translate market research and analysis into insights that shape strategy and POAs, and collaborate with Market Insights to set priorities for future insight generation.
Cultivate relationships with thought leaders, key customers, and professional organizations.
Partner with Commercial Operations to establish and optimize procedures, systems, metrics, and infrastructure supporting the business.
Coordinate with other marketing and sales leads to align product promotions across the liver portfolio.
Develop innovative, compliant marketing solutions to complex business problems through analysis and sound judgment, aligned with organizational objectives.
Support forecasting and budget decisions, and recommend resource allocation adjustments based on business needs.
Oversee relevant agency relationships and performance.
Set vision, lead change, and develop and mentor team members.
Create inclusion, develop talent through coaching and feedback, and empower teams by aligning goals and removing barriers.