Sr. Director, HBV/HDV Marketing
About The Position
The Senior Director, HBV/HDV Marketing, reports directly to the Executive Director of Marketing and leads two growing brands within Viral Hepatitis. As a key leader in the Liver Disease Business Unit, this role develops and executes healthcare professional promotion and patient education strategies for HBV and HDV. The Senior Director leads a team of marketers, aligns the broader organization—particularly the sales team—to drive performance, and sets the vision and strategy while adapting to evolving market dynamics and leading change in a dynamic commercial environment. The role works across marketing, sales, commercial learning and development, legal, medical, clinical, regulatory, market access, public affairs, commercial operations, and market insights. It uses market research and analysis to inform strategy and plans of action, builds relationships with thought leaders and customers, oversees agency relationships, and supports forecasting, budgets, resource allocation, and performance measurement.
Requirements
- Bachelor's degree and 14 years of experience, or master's degree and 12 years of experience, or PhD and 12 years of experience.
- People management experience.
- Healthcare professional promotional expertise in prior roles.
- Broad marketing and relevant cross-functional experience.
- Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas.
- Expertise implementing pharmaceutical brand and communication plans of action, including HCP targeting and activation.
- Record of accomplishment in pharma/biotech HCP marketing, including expense budget planning, tracking, and ROI measurement.
- Ability to develop and interpret insights, guide measurement and ROI evaluations, and use findings to optimize execution and tactical plans.
- Demonstrated ability to formulate, develop, and execute business and development strategies.
- Strong people and operational management skills, including performance management, talent selection and development, planning, prioritization, objective setting, meeting management, and execution.
- Strong executive presence, sound business judgment, and clear decision-making.
- Excellent communication and presentation skills, with the ability to build credibility and trust, influence at all levels, and partner effectively.
- Ability to conceive, develop, and implement multidimensional marketing and business plans.
- Demonstrated excellence managing multiple complex projects and priorities, directing teams, and overseeing execution.
- Demonstrated ability to manage complex budgets successfully.
Nice To Haves
- 10 or more years of marketing experience, primarily within pharma/biotech.
- Biopharmaceutical or pharmaceutical experience.
- MBA.
- Extensive understanding of pharmaceutical regulatory requirements and their impact on development of marketing materials.
- Experience or exposure to Gilead franchises.
- Firm command of financial management, including revenue forecasting and expense budget planning and tracking.
- Prior advertising, digital, or communications agency experience.
Responsibilities
- Lead development and execution of strategic and tactical promotional plans for HBV and HDV.
- Direct the marketing team in developing and executing personal and non-personal promotional materials for healthcare professionals and patients.
- Lead cross-functional assessment of the evolving HBV and HDV landscapes and translate findings into strategic priorities.
- Develop HBV and HDV Plans of Action and partner with Commercial Learning and Development to implement them with the sales team.
- Partner with Legal, Medical, Clinical, Regulatory, Market Access, and Public Affairs, leading cross-functional projects as needed.
- Translate market research and analysis into strategic insights and priorities, and partner with Market Insights on future insight generation.
- Cultivate relationships with thought leaders, key customers, and professional organizations.
- Partner with Commercial Operations to establish and optimize procedures, systems, metrics, and infrastructure supporting the business.
- Collaborate with marketing and sales leads to coordinate product promotions across the liver portfolio.
- Develop innovative, compliant marketing solutions to complex business problems, ensuring alignment with organizational objectives.
- Support forecasting and budget decisions and recommend resource allocation adjustments based on business needs.
- Oversee relevant agency relationships and performance.
- Set a vision, lead change, and develop and mentor others.
- Manage team performance, talent selection and development, planning, prioritization, objective setting, meeting management, and plan execution.
Benefits
- Discretionary annual bonus eligibility.
- Discretionary stock-based long-term incentives, with eligibility varying by role.
- Paid time off.
- Company-sponsored medical insurance.
- Company-sponsored dental insurance.
- Company-sponsored vision insurance.
- Company-sponsored life insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
