Sr Director, Advertising Sales - Mobile/Tech

Comcast • New York, IL

2d • $207,051 - $323,517 • Remote

About The Position

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a senior seller to lead our efforts across the App Marketing and AI customer segment, including mobile apps, subscription businesses, AI-native companies, digital services, and other performance-driven mobile advertisers. This will be the first dedicated sales hire focused on this segment, making it a highly strategic and entrepreneurial role. The right candidate does not thrive on running an existing playbook but finds success in white space and carving the path forward. The ideal candidate will have a strong understanding of the CTV landscape, how app marketers and AI companies evaluate media across various measurement methodologies and how premium video can drive the next phase of growth for this client set. This person should be equally comfortable opening new doors, developing senior client relationships, translating market feedback into product insights, and helping Universal Ads build a repeatable growth sales motion. This is an opportunity for an ambitious, highly strategic seller to help define an important new customer segment for a young and growing media platform.

Requirements

• Meaningful experience and established relationships across app marketers, MMPs, and advanced measurement partners, along with the technical depth required to activate, measure, and scale business within this customer segment.
• Ability to speak credibly with sophisticated advertisers and quickly identify what Universal Ads needs to prove in order to earn budget.
• 10 Years + Relevant Work Experience
• Bachelor's Degree

Nice To Haves

• Strong understanding of the CTV landscape, how app marketers and AI companies evaluate media across various measurement methodologies and how premium video can drive the next phase of growth for this client set.
• Entrepreneurial mindset. You should be energized by the opportunity to shape a business, not just inherit one.

Responsibilities

• Partner closely with the VP of Americas to build and own the App Marketing + AI customer segment
• Identify the highest-potential accounts, prioritize where we can win, and build a clear go-to-market strategy for the segment.
• Activate these client targets, developing a qualified pipeline, and turning early market momentum into durable revenue growth.
• Help define how Universal Ads should sell into this customer set, including our positioning, industry presence, pitch narrative, measurement and account prioritization.
• Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of this customer segment.
• Represent Universal Ads with customers and at industry events with credibility.
• Educate customers on how CTV and premium video can complement existing performance channels and drive measurable business growth
• Help build the foundation for future hiring, sales process, and segment expansion.
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what’s right for each other, our customers, investors and our communities.

Benefits

• Best-in-class Benefits
• Commission under the terms of an applicable plan
• Bonus
• Total Rewards that Comcast provides to compensate and recognize employees for their work.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior