Sr. Sales Director – Mobile & Tech

Comcast Resume

8d • $155,288 - $323,517

About The Position

Universal Ads, part of Comcast, helps brands buy and make commercials across premium video, connecting them with new audiences at scale. The platform combines premium, brand-safe video content from leading media companies with the ease of social ad buying.

The Senior Account Director will activate and grow relationships with customers in the Mobile & Tech segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers. As one of the first dedicated sales hires for this segment, this is a strategic, entrepreneurial role responsible for the commercial process from initial engagement through campaign activation, measurement, and revenue expansion.

The successful candidate will understand the CTV landscape and how app marketers and AI companies evaluate media using different measurement methodologies. They will develop senior client relationships, open new business opportunities, and translate customer and market feedback into product insights while helping define this customer segment for a growing media platform.

Requirements

• At least 5 years of direct sales or strategic account experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
• Demonstrated success activating new advertisers and growing revenue across a portfolio of sophisticated accounts.
• Strong understanding of performance marketing metrics, measurement frameworks, attribution challenges, incrementality, and growth media buying behavior.
• Experience working with Ads Manager buying tools, mobile measurement partners (MMPs), incrementality partners, and advanced measurement solutions.
• Ability to navigate complex organizations, develop compelling commercial narratives, and translate technical capabilities into clear customer value.
• Strong pipeline management, forecasting, negotiation, and account planning skills.
• Entrepreneurial mindset and comfort working in a growing business where the sales motion and product continue to evolve.
• Bachelor's degree preferred; Comcast may also consider a combination of coursework and experience or extensive related professional experience.
• 10+ years of relevant work experience is listed.

Nice To Haves

• Experience selling to app marketers, growth marketers, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
• Established relationships within the Mobile and performance marketing ecosystem.
• Understanding of the CTV landscape and how app marketers and AI companies assess media across measurement methodologies.

Responsibilities

• Own activation, revenue growth, and long-term development of a book of Mobile & Tech accounts.
• Build account plans covering stakeholders, business objectives, measurement requirements, activation barriers, and expansion opportunities.
• Develop a qualified pipeline and convert prospective advertisers into active Universal Ads customers.
• Manage sales from prospecting and discovery through proposal development, measurement alignment, campaign launch, and revenue expansion.
• Build relationships with growth, user acquisition, marketing, analytics, measurement, procurement, and executive stakeholders.
• Educate performance marketers on how CTV and premium video can complement growth channels and drive measurable business outcomes.
• Partner with customer success, measurement, product, partnerships, and creative teams to reduce activation friction and accelerate campaign launches.
• Identify opportunities to expand customer investment across campaigns, objectives, audiences, markets, and measurement approaches.
• Maintain pipeline management, revenue forecasting, account documentation, and next-step discipline.
• Bring structured customer feedback to the Executive Director and cross-functional teams to help identify product improvements and recurring market needs.
• Contribute customer insights, successful approaches, objections, and measurement learnings to improve the Mobile sales playbook.
• Represent Universal Ads credibly in customer meetings and relevant industry settings.
• Follow Comcast's Operating Principles, put customers first, support teamwork and inclusion, contribute to the Net Promoter System, drive results and growth, and act in the interests of colleagues, customers, investors, and communities.

Benefits

• Comcast offers eligible employees a range of benefits, with personalized options, expert guidance, and tools to support physical, financial, and emotional well-being.
• Sales compensation programs offer potential earnings above targeted earnings for employees who exceed sales targets.
• Most sales positions are eligible for commission under the applicable plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior