Sr. Sales Director – Mobile & Tech
About The Position
Universal Ads, part of Comcast, helps brands buy premium video commercials and reach qualified audiences at scale. The Senior Account Director will activate and grow relationships across the Mobile & Tech customer segment, including mobile apps, subscription businesses, AI-native companies, gaming, fintech, digital services, and other performance-driven advertisers. This is an early, strategic sales hire for the segment and an entrepreneurial role with responsibility for the full commercial process—from initial engagement and prospecting through campaign activation, measurement, and revenue expansion. The successful candidate will help define the segment and sales approach, develop senior client relationships, and translate customer and market feedback into product insights. They will explain how CTV and premium video can complement growth channels and generate measurable business outcomes. The position partners with customer success, measurement, product, partnerships, and creative teams to reduce activation friction and accelerate launches. It also contributes to improving the Mobile sales playbook and represents Universal Ads in customer meetings and relevant industry settings. Comcast lists a bachelor's degree as preferred, while also considering applicants with related coursework and experience or extensive relevant professional experience. Relevant work experience is listed as 10 years or more.
Requirements
- At least 5 years of direct sales or strategic account experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales.
- Demonstrated success activating new advertisers and growing revenue across a portfolio of sophisticated accounts.
- Strong understanding of performance marketing metrics, measurement frameworks, attribution challenges, incrementality, and growth media buying behavior.
- Ability to navigate complex organizations, develop compelling commercial narratives, and explain technical capabilities as clear customer value.
- Strong pipeline management, forecasting, negotiation, and account planning skills.
- Entrepreneurial mindset and comfort working in a growing business where the sales motion and product continue to evolve.
Nice To Haves
- Experience selling to app marketers, growth marketers, AI companies, gaming companies, fintech, digital services, or subscription-based businesses.
- Established relationships within the Mobile and performance marketing ecosystem.
- Experience with Ads Manager buying tools, mobile measurement partners (MMPs), incrementality partners, and advanced measurement solutions.
- Bachelor's degree; Comcast may also consider relevant coursework and experience or extensive related professional experience.
Responsibilities
- Own activation, revenue growth, and long-term development of a book of Mobile & Tech accounts.
- Build account plans covering stakeholders, business objectives, measurement requirements, activation barriers, and expansion opportunities.
- Develop a qualified pipeline and convert high-potential prospects into active Universal Ads customers.
- Manage sales from prospecting and discovery through proposal development, measurement alignment, campaign launch, and revenue expansion.
- Build relationships with growth, user acquisition, marketing, analytics, measurement, procurement, and executive stakeholders.
- Educate performance marketers on how CTV and premium video can complement growth channels and drive measurable business outcomes.
- Partner with customer success, measurement, product, partnerships, and creative teams to reduce activation friction and accelerate time to launch.
- Identify opportunities to expand customer investment across campaigns, objectives, audiences, markets, and measurement approaches.
- Maintain pipeline management, revenue forecasting, account documentation, and next-step discipline.
- Share structured customer feedback with the Executive Director and cross-functional teams to identify product improvements and recurring market needs.
- Contribute customer insights, successful approaches, objections, and measurement learnings to improve the Mobile sales playbook.
- Represent Universal Ads in customer meetings and relevant industry settings.
- Follow Comcast's Operating Principles, prioritize the customer experience, learn and advocate for company technology and products, work collaboratively, participate in the Net Promoter System, drive results and growth, support inclusion, and act responsibly toward colleagues, customers, investors, and communities.
Benefits
- Commission opportunity for eligible sales positions, with potential for significant upside above targeted earnings for salespeople who exceed their targets.
- Comcast benefits for eligible employees, with options and support intended to address physical, financial, and emotional needs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
