Sr. Advertising Specialist

Safelite•Columbus, OH

About The Position

Reporting to the Senior Advertising Manager, the Sr. Advertising Specialist supports the execution, stewardship, and optimization of Safelite's national advertising program across digital and linear video media. This digital-led role primarily focuses on digital video and YouTube, while also supporting linear TV and other paid advertising channels as the media mix evolves. The specialist translates media strategy into effective campaign activation through coordination with agencies, vendors, creative partners, analytics teams, and stakeholders. Responsibilities include campaign trafficking, quality assurance, budget stewardship, reporting support, and day-to-day campaign operations to ensure advertising programs are delivered accurately and effectively. The role offers the opportunity to develop expertise in digital media, video advertising, measurement, and marketing operations. The position requires a proactive, detail-oriented media professional with hands-on paid media experience who can balance strategic support with executional ownership, collaborate across teams, and turn campaign performance data into actionable insights. The role may include other related duties as assigned, and reasonable accommodations will be made in accordance with applicable laws.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field, or equivalent experience.
4–6 years of relevant experience in marketing, advertising, media planning, or media buying at a media agency, in-house media team, or comparable environment.
Strong understanding of paid media, with deeper experience in digital video advertising and working knowledge of linear TV execution.
Experience with digital media platforms and analytics tools such as DV360, The Trade Desk, Amazon, Google Analytics, agency dashboards, or comparable reporting platforms.
Strong analytical, problem-solving, and planning skills, including the ability to organize data, identify insights, and recommend action.
Strong organizational and project management skills, including the ability to manage multiple priorities, deadlines, partners, and workstreams.
Excellent written and verbal communication skills, including the ability to translate complex campaign details into clear insights and presentations.
Ability to collaborate effectively with agencies, vendors, internal creative teams, analytics partners, finance, and marketing stakeholders.
Comfort with changing priorities and rapid action planning based on available information.
Proficiency with Microsoft Office, especially Excel and PowerPoint.

Nice To Haves

Experience with project management tools such as Smartsheet.
Exposure to paid digital media channels, especially digital video and YouTube.
Exposure to linear TV campaign execution and stewardship as part of a broader video media mix.
Experience with campaign operations, including trafficking, Ad-ID and creative identification, flowcharts, media plan stewardship, reporting support, budget pacing, and campaign quality assurance.
Exposure to programmatic media buying environments, including platforms such as DV360, The Trade Desk, Amazon, Google Analytics, or comparable tools.
Experience coordinating with media agencies, managing creative asset workflows, following up with vendors, and communicating across teams about campaigns.

Responsibilities

Support execution of paid media strategies across digital video, YouTube, linear TV, and other paid advertising channels.
Coordinate day-to-day campaign execution, including launch setup, in-flight optimization support, and reporting with media agencies, creative partners, analytics teams, and media vendors.
Partner with internal analytics and external partners to identify testing opportunities, optimization recommendations, and next steps.
Coordinate campaign trafficking requirements across digital and linear channels, including creative assets, tracking specifications, landing pages, and campaign setup inputs.
Review campaign documentation, launch materials, dashboards, and reports for accuracy.
Manage executional timelines, deliverables, and follow-up activities across agency and internal teams.
Coordinate resolution of campaign delivery issues and executional risks.
Maintain organized campaign records and documentation throughout campaign lifecycles.
Support annual planning frameworks, budget-planning inputs, and cross-functional materials.
Maintain advertising budget and planning documents, including media plan updates, buy summary changes, media authorization changes, pacing, actuals tracking, and deliverable management.
Keep media plans, deliverables, and reporting records organized, current, and visible to stakeholders.
Pull, review, and distribute recurring advertising reports from agency dashboards, media platforms, and internal reporting tools.
Assist with weekly, monthly, and campaign-end performance summaries across linear TV and paid digital campaigns.
Translate performance data, test results, and technical concepts into clear insights and recommendations for marketing partners and leadership.
Maintain historical reporting files, campaign records, and learning agendas to support consistent measurement and future planning.
Identify opportunities to improve advertising workflows, documentation, quality assurance processes, agency coordination, and cross-functional handoffs.
Monitor industry trends and platform updates and share relevant information with the broader team.
Perform other duties as assigned and comply with all policies and standards.