Advertising Specialist

AMZ Advisers•Mahwah, NJ

20h•Hybrid

About The Position

AMZ Advisers, a Chief Media company, is a digital marketing agency focused on strategic marketing for Amazon, Walmart, and Instacart marketplaces. The Advertising Specialist will manage and optimize a portfolio of approximately 15 Amazon advertising accounts, building, executing, auditing, and scaling campaign strategies according to each client's goals. The role calls for a proactive, analytical, organized professional who can identify opportunities and issues early, make data-driven decisions, and connect advertising performance to broader account outcomes such as sales growth, profitability, TACOS, ACOS, ROAS, CAC, organic ranking, conversion rate, inventory, and client goals. The specialist will collaborate with Account Managers, Brand Strategists, Content teams, and leadership to align advertising with broader Amazon growth plans and address listing, conversion, or creative issues that affect campaign results. The position is full-time and hybrid, based in NYC, within a fast-moving team serving Amazon brands.

Requirements

At least 2 years of Amazon advertising experience, including at least 1 year of PPC advertising and eCommerce experience.
Experience managing Sponsored Products, Sponsored Brands, Sponsored Video, and Sponsored Display.
Strong understanding of Amazon campaign structure and the ability to audit advertising accounts and identify improvement opportunities.
Ability to build and execute campaign strategies based on different client goals.
Strong analytical skills and ability to interpret performance data accurately.
Understanding of advertising performance metrics, profitability, and the impact of ads on overall Amazon performance.
Strong organizational skills and attention to detail.
Proactive approach, including the ability to identify problems early and take preventive action.
Strong communication skills and ability to explain performance, issues, and recommendations clearly to internal teams.
Ability to work independently and collaborate effectively with Account Managers, Brand Strategists, Content teams, and leadership.
Strong problem-solving skills and willingness to test new strategies when appropriate.

Nice To Haves

Amazon DSP experience.
Experience with Amazon account strategy beyond advertising.
Experience working in an agency environment.
Experience with Xnurta, Sellerboard, ZonGuru, or similar platforms.
Experience supporting product launches, ranking strategies, profitability-focused campaigns, or full-funnel advertising strategies.

Responsibilities

Manage a portfolio of approximately 15 Amazon advertising accounts.
Audit client advertising accounts to find wasted spend, missed opportunities, weak campaign structure, inefficient targeting, budget issues, and other improvement areas.
Set up and manage Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display, and other relevant Amazon ad types according to client goals.
Monitor campaign performance and proactively adjust bids, budgets, and targeting to prevent wasted spend and address inefficiencies or missed growth opportunities.
Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to guide advertising decisions.
Create clear recommendations and action plans based on account performance.
Support weekly and monthly reporting with timely, professional insights and recommendations.
Work with Account Managers and Brand Strategists to align advertising strategies with broader client Amazon growth plans.
Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements affect advertising performance.
Stay current on Amazon advertising updates, platform changes, and best practices.