Advertising Specialist

AMZ Advisers•New York, NY

1d•Hybrid

About The Position

AMZ Advisers, a Chief Media company, is a digital marketing agency focused on strategic marketing plans for Amazon, Walmart, and Instacart marketplaces. The Advertising Specialist manages and optimizes a portfolio of approximately 15 Amazon advertising accounts, auditing, building, executing, optimizing, and scaling campaigns according to client goals. The role requires connecting advertising performance to broader account outcomes, including sales growth, profitability, TACOS, ACOS, ROAS, CAC, organic ranking, conversion rate, inventory considerations, and client objectives. The position is hybrid and based in NYC. The specialist works closely with Account Managers, Brand Strategists, Content teams, and leadership in a fast-paced environment.

Requirements

At least 2 years of Amazon advertising experience, including at least 1 year of PPC advertising and eCommerce experience.
Experience managing Sponsored Products, Sponsored Brands, Sponsored Video, and Sponsored Display.
Strong understanding of Amazon campaign structure and ability to audit advertising accounts and identify opportunities for improvement.
Ability to build and execute campaign strategies based on different client goals.
Strong analytical skills and ability to interpret performance data correctly.
Understanding of advertising performance metrics, profitability, and the impact of ads on overall Amazon performance.
Strong organizational skills and attention to detail.
Proactive mindset and ability to identify problems early and take preventive action.
Strong communication skills and ability to clearly explain performance, issues, and recommendations to the internal team.
Ability to work independently and collaborate effectively with Account Managers, Brand Strategists, Content teams, and leadership.
Strong problem-solving skills and willingness to test new strategies when appropriate.
Ability to manage multiple accounts, prioritize effectively, and stay organized without constant reminders.

Nice To Haves

Amazon DSP experience.
Experience with Amazon account strategy beyond advertising.
Experience working in an agency environment.
Experience with tools such as Xnurta, Sellerboard, ZonGuru, or similar platforms.
Experience supporting product launches, ranking strategies, profitability-focused campaigns, or full-funnel advertising strategies.

Responsibilities

Manage a portfolio of approximately 15 Amazon advertising accounts.
Audit client advertising accounts to identify wasted spend, missed opportunities, poor campaign structure, inefficient targeting, budget issues, and other areas for improvement.
Set up and manage Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display, and other relevant Amazon ad types based on client goals.
Regularly monitor campaign performance and proactively optimize bids, budgets, and targeting to address inefficiencies and support growth.
Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to make data-driven advertising decisions.
Create clear recommendations and action plans based on account performance.
Support weekly and monthly reporting with timely, professional insights and recommendations.
Work with Account Managers and Brand Strategists to align advertising strategies with clients’ broader Amazon growth plans.
Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements affect advertising performance.
Stay current on Amazon advertising updates, platform changes, and best practices.