Sr. Digital Content Strategist & Writer

Carolina Biological Supply Co Corp•Burlington, NC

About The Position

The Senior Digital Content Strategist & Writer leads the strategy, development, and optimization of customer-focused content across the digital customer journey while serving as a hands-on writer and strategic content partner to the business. The role combines strong writing and storytelling with knowledge of digital content strategy, customer behavior, search, accessibility, user experience, and conversion. It translates complex scientific, technical, and product information into clear, engaging, accessible content across websites, product detail pages, landing pages, email, campaigns, search, and educational content. The position leads content initiatives from brief through launch and optimization, establishes digital content standards and frameworks, uses customer and performance insights to guide recommendations, and oversees publishing workflows within the CMS. It also mentors Digital Content Producers and collaborates with Digital Experience and other teams to improve content structure, information architecture, navigation, and customer journeys.

Requirements

At least 5 years of experience in content strategy, copywriting, digital content, ecommerce content, or a related discipline.
Demonstrated experience creating and optimizing content across multiple digital channels, including web, ecommerce, product pages, landing pages, email, campaigns, and educational content.
Experience using SEO, analytics, search, and content performance insights to inform strategy and optimization.
Experience working with CMS platforms and digital publishing workflows.

Nice To Haves

Bachelor's degree in English, journalism, communications, marketing, or a related field preferred.
A background or degree in a scientific field is a significant plus.
Experience translating complex, technical, or scientific information into clear, engaging, customer-focused content is strongly preferred.
Relevant training, certifications, or educational opportunities to strengthen content strategy, technical, and leadership skills.

Responsibilities

Lead the strategy, development, writing, editing, and optimization of content across websites, product detail pages, landing pages, email, campaigns, articles, educational content, and other digital customer touchpoints.
Translate scientific, technical, and product information into clear, approachable, customer-focused messaging aligned with the brand voice, including UX and microcopy such as headlines, calls to action, navigation, and forms.
Develop SEO- and AEO-informed content strategies and optimize product descriptions, enhanced product content, landing pages, and other search- and conversion-focused experiences.
Lead complex content initiatives from initial brief through development, execution, launch, measurement, and optimization, including product launches, campaigns, growth initiatives, and priority print needs as business priorities require.
Partner with cross-functional teams early to shape messaging, content strategy, product storytelling, and customer experiences.
Apply and establish standards for SEO, AEO, WCAG accessibility, metadata, and digital content best practices, with attention to mobile-first reading, usability, and customer experience.
Use keyword research, search insights, customer behavior, analytics, and performance data to inform strategy, identify improvement opportunities, define measurement approaches, and make recommendations.
Lead and contribute to content audits and optimization initiatives, and partner on testing to refine messaging, content structure, and digital experiences based on performance data.
Oversee and guide CMS publishing workflows, including metadata, alt text, URL structure, content governance, and quality assurance.
Develop content frameworks, messaging standards, templates, and best practices to improve consistency and scalability across channels.
Use AI and emerging content tools responsibly to improve research, ideation, efficiency, production, and scalability.
Mentor and provide day-to-day guidance to Digital Content Producers, developing their digital writing, search, accessibility, analytics, and project ownership capabilities.
Partner with Digital Experience and other teams on content structure, information architecture, navigation, and customer journeys.
Establish a culture of experimentation, curiosity, continuous learning, and ongoing content improvement.
Stay current on content strategy trends, SEO/AEO standards, accessibility requirements, and emerging AI tools through self-directed learning.
Pursue relevant training, certifications, or educational opportunities to strengthen content strategy, technical, and leadership skills.
Seek feedback and apply it to refine strategic decisions, content quality, and team outcomes.
Share knowledge, tools, and techniques with the team and mentees to elevate collective content capabilities and reinforce continuous learning.