Senior Content Strategist and Writer

TransUnion • Chicago, IL

10d • $100,100 - $150,000 • Hybrid

About The Position

The Senior Content Strategist and Writer shapes content from the initial business challenge through final execution, partnering with strategists, marketers, and subject matter experts to identify opportunities, develop narratives, and create content strategies that drive measurable business outcomes. The role combines strategic planning with hands-on writing across formats and channels, and reports to the Senior Director of Marketing Communications. This is a hybrid position requiring work both virtually and in person at an assigned TransUnion office for at least two days per week.

The position develops content strategies tied to business objectives, audience needs, and market opportunities; identifies content gaps and journey opportunities; and recommends suitable formats, channels, and experiences. It researches market trends, customer challenges, and competitive dynamics to create differentiated perspectives and consistent messaging. The role also personally creates thought leadership, executive bylines, articles, reports, campaign messaging, web content, and other strategic assets, while maintaining brand standards and a strong editorial focus.

The Senior Content Strategist and Writer evaluates content performance and audience engagement, applies learnings to future strategies, and stays informed about content trends, buyer behavior, and AI-enabled content practices. TransUnion offers a broad benefits program covering health, protection, family, financial future, time off, development, and wellness. Applicants must be authorized to work in the United States without current or future employer sponsorship.

Requirements

• At least 7 years of experience in content strategy, thought leadership, editorial, content marketing, agency strategy, journalism, or a related field.
• Exceptional writing and storytelling skills, supported by a portfolio demonstrating strategic thinking and strong execution.
• Ability to transform business challenges, market dynamics, and audience insights into content strategies and narrative platforms.
• Experience developing differentiated points of view that help brands stand apart in competitive markets.
• Strong understanding of content strategy, customer journeys, audience needs, and content ecosystems.
• Experience creating executive-level thought leadership, long-form content, messaging frameworks, campaign narratives, and integrated content programs.
• Understanding of B2B marketing, demand generation, and brand-building principles.
• Strong collaboration and communication skills, including the ability to influence stakeholders and explain strategic recommendations.
• Ability to navigate ambiguity and help shape content direction in a fast-moving environment.
• Authorization to work full-time in the United States without the need for employer support or sponsorship now or in the future.

Nice To Haves

• Fluency with AI-enabled content tools and workflows, and a thoughtful perspective on using AI to enhance research, ideation, and content development while maintaining originality and quality.

Responsibilities

• Partner with strategy, marketing, and product teams to understand priorities, challenges, and growth opportunities.
• Develop content strategies aligned with business objectives, audience needs, and market opportunities.
• Identify content gaps, customer journey opportunities, and strategic approaches to strengthen audience engagement.
• Ensure content programs support brand, demand generation, and thought leadership goals.
• Recommend appropriate content formats, channels, and experiences rather than simply responding to asset requests.
• Research market trends, customer challenges, and competitive dynamics to uncover insights.
• Develop differentiated perspectives that strengthen market position and thought leadership.
• Help shape messaging, narratives, and content themes for consistency across channels and touchpoints.
• Translate complex topics into clear, compelling, audience-centric stories.
• Personally write and develop thought leadership, executive bylines, articles, reports, campaign messaging, web content, and other strategic assets.
• Create content that balances audience value with business objectives and aligns with brand standards, messaging frameworks, and audience needs.
• Apply an editorial mindset to elevate content quality, clarity, and impact.
• Analyze content performance and audience engagement to identify opportunities for improvement.
• Apply performance learnings to strengthen future content strategies and investments.
• Stay informed about content trends, buyer behaviors, and AI-enabled content practices.
• Adhere to company policies, exercise sound judgment, work safely, communicate respectfully, and safeguard business operations, confidential and proprietary information, and the company’s reputation.

Benefits

• Medical, dental, and vision coverage with day-one eligibility, plus supplemental plan options.
• Health Savings Account and Flexible Spending Account options.
• Company-paid basic life and AD&D insurance; optional voluntary life and AD&D coverage.
• Short- and long-term disability coverage.
• Optional legal plan, pet insurance, and travel accident coverage.
• Adoption assistance, fertility planning coverage, and caregiver support.
• Dependent Care FSA, potentially with an employer match, and complimentary Care@Work membership.
• Up to 12 weeks of paid parental leave, with eligibility for a gradual return.
• 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
• Financial wellness resources and career coaching.
• Tuition reimbursement.
• Flexible time off for exempt employees or paid time off for nonexempt employees.
• Up to 12 paid holidays per year.
• Commuter benefits and employee discounts.
• Charitable gift matching and paid volunteer time off, plus corporate volunteer events.
• 24/7 access to professional therapy, coaching, emotional well-being programs, guided meditation, and resources supporting physical, mental, social, and financial wellness.
• Regular full-time non-sales positions may be eligible for the annual bonus plan; certain positions may also be eligible for long-term incentives and other payments.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed