Senior Content Strategist and Writer

TransUnion • Chicago, IL

8d • Hybrid

About The Position

TransUnion is seeking a strategic thinker and exceptional writer to shape content from the initial business challenge through final execution. The Senior Content Strategist and Writer partners with strategists, marketers, and subject matter experts to identify opportunities, shape narratives, and develop content strategies that drive measurable business outcomes. The role also creates high-quality writing across formats and channels and reports to the Senior Director of Marketing Communications.

This is a hybrid position involving regular virtual work and in-person work at an assigned TransUnion office for a minimum of two days per week. The role spans content strategy, thought leadership, content creation, and performance optimization. The successful candidate will develop audience-centered strategies, differentiated perspectives, and compelling content aligned with business objectives, brand standards, and audience needs.

Applicants must be authorized to work in the United States full time without employer support or sponsorship now or in the future. The position may be eligible for TransUnion’s annual bonus plan, and certain positions may be eligible for long-term incentives and other payments under applicable company guidance and plan documents.

Requirements

• At least 7 years of experience in content strategy, thought leadership, editorial, content marketing, agency strategy, journalism, or a related field.
• Exceptional writing and storytelling skills, supported by a portfolio demonstrating strategic thinking and strong execution.
• Ability to turn business challenges, market dynamics, and audience insights into content strategies and narrative platforms.
• Experience developing differentiated points of view that help brands stand apart in competitive markets.
• Strong understanding of content strategy, customer journeys, audience needs, and content ecosystems.
• Experience creating executive-level thought leadership, long-form content, messaging frameworks, campaign narratives, and integrated content programs.
• Understanding of B2B marketing, demand generation, and brand-building principles.
• Strong collaboration and communication skills, including the ability to influence stakeholders and explain strategic recommendations.
• Comfort navigating ambiguity and helping shape content direction in a fast-moving environment.

Nice To Haves

• Fluency with AI-enabled content tools and workflows, with a thoughtful perspective on using AI to enhance research, ideation, and content development while maintaining originality and quality.

Responsibilities

• Partner with strategy, marketing, and product teams to understand priorities, challenges, and growth opportunities.
• Develop content strategies aligned with business objectives, audience needs, and market opportunities.
• Identify content gaps, audience-journey opportunities, and approaches to strengthen engagement.
• Ensure content programs support brand, demand-generation, and thought-leadership goals.
• Recommend appropriate content formats, channels, and experiences rather than simply responding to asset requests.
• Research market trends, customer challenges, and competitive dynamics to uncover meaningful insights.
• Develop differentiated perspectives that strengthen TransUnion’s market position and thought-leadership efforts.
• Help shape messaging, narratives, and content themes that create consistency across channels and touchpoints.
• Translate complex topics into clear, compelling, audience-centered stories.
• Write and develop thought leadership, executive bylines, articles, reports, campaign messaging, web content, and other strategic assets.
• Create content that balances audience value with business objectives and aligns with brand standards, messaging frameworks, and audience needs.
• Apply an editorial mindset to improve the quality, clarity, and impact of content.
• Analyze content performance and audience engagement, identify improvement opportunities, and apply learnings to future strategies and investments.
• Stay informed about content trends, buyer behaviors, and AI-enabled content practices.

Benefits

• Day-one eligibility for medical, dental, and vision coverage, with supplemental plan options.
• Spousal, domestic partner, and other eligible dependent coverage on select plans.
• Health Savings Account and Flexible Spending Account options.
• Company-paid basic life and accidental death and dismemberment insurance, with optional voluntary coverage for employees and their families.
• Short- and long-term disability coverage.
• Optional legal plan, pet insurance, and travel accident coverage.
• Adoption assistance and fertility planning coverage.
• Caregiver support, Dependent Care FSA with the possibility of an employer match, and a complimentary Care@Work membership.
• Up to 12 weeks of paid parental leave with eligibility for a gradual return.
• 401(k) with employer match and Employee Stock Purchase Plan.
• Financial wellness resources, career coaching, and optional long-term care insurance.
• Tuition reimbursement.
• Flexible time off for exempt employees or paid time off for nonexempt employees.
• Up to 12 paid holidays per year.
• Commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off.
• Corporate volunteer events.
• 24/7 access to professional therapy, coaching, emotional well-being programs, guided meditation, and resources for physical, mental, social, and financial wellness.
• Possible eligibility for an annual bonus plan; certain positions may also be eligible for long-term incentives and other payments.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed