Sr. Content Strategist

Distributor Wire & Cable•Remote, Remote

2d•$92,000 - $105,000

About The Position

The Sr. Content Strategist owns and evolves content strategy across digital and physical channels, combining strategic planning with hands-on content creation, optimization, and measurement. The role directs AI tools and partners to scale high-impact content that supports traffic, pipeline, and sales outcomes. It is part of a small team and calls for independent problem-solving and comfort working in ambiguity. The position owns organic SEO and AI-search (GEO) strategy, including topic and keyword prioritization, topical authority, and performance measurement. It also develops sales enablement content and education for sales representatives, distributor customers, and the broader market. Responsibilities include governing collateral, directing agencies and vendors, maintaining brand consistency, managing publishing and CMS content, supporting milestone-related press releases, and reporting business impact to leadership. The role uses AI workflows to support brand compliance and content production. It includes light, rapid in-house design, while complex design and video production are handled with partners. The salary range is $92,000–$105,000, plus a bonus based on degree of experience.

Requirements

Experience turning technical product details into materials sales teams can effectively use with customers.
Background in instructional or educational content, with the ability to teach sales teams how to use content and educate the market about product choice.
Experience establishing content approval workflows and sunsetting outdated materials.
Proven experience owning SEO and AI-search (GEO) strategy, including building topical authority, prioritizing competitive opportunities, and measuring results.
Fluency with frontier AI, specifically Claude, to scale output and align AI workflows with business objectives.
Strong multi-channel judgment across social, email, and video.
Strong visual judgment and ability to brief designers and handle quick-turn design in Canva or Adobe; complex design is outsourced.
Expertise in content production workflows, from briefing through quality assurance and publishing.
Strategic, data-driven thinking, with the ability to set content and channel strategy based on performance data and business goals.
Proactive, independent problem-solving and comfort with ambiguity.
Ability to manage competing priorities and multiple project timelines.
Must pass a background check and drug screen.

Nice To Haves

Agency background.
Proficiency with Ahrefs or SEMrush and similar marketing analytics tools.
Experience with Figma for light, rapid in-house design.

Responsibilities

Own and evolve content strategy across digital and physical channels, prioritizing audiences, topics, channels, and work to discontinue.
Develop and scale content across social, email, and video, including writing, optimizing, and measuring content.
Own organic SEO and AI-search (GEO) strategy, including topic and keyword clusters, topical authority, and prioritization based on search demand and sales and customer feedback.
Manage on-page SEO and route technical SEO issues, such as crawlability, to the web vendor.
Use Ahrefs, Google Search Console, and GA4 to measure and benchmark performance; use GA4 as the source of truth for traffic.
Create sales enablement materials from technical product information and cross-channel voice-of-customer input, and drive adoption by sales representatives and distributor customers.
Train sales representatives on the purpose of content and how to use it in the sales process, and educate the market about why to choose DWC.
Use the self-service and syndicated content platform so representatives and customers can access materials without routing every request through marketing.
Oversee collateral production, including brochures, decks, and catalogs, with partners; personally handle urgent items.
Establish content governance, including approval workflows and sunsetting outdated materials, to ensure sales uses current collateral.
Brief and direct agencies and vendors for most design work and all video, maintaining quality standards; perform light, rapid in-house design as needed.
Maintain consistent brand visuals and voice across internally, AI-, and agency-produced content.
Manage end-to-end publishing and CMS maintenance, ensuring assets launch accurately and function properly.
Write and track press releases tied to company milestones as needed.
Measure content performance against pipeline and business outcomes, use results to adjust investment and priorities, and present ROI and impact findings to leadership.
Direct AI tools and workflows, particularly Claude, to scale content output and align work with business objectives.