Sr. Content Strategist

KeyBank • New York, NY

2d • Hybrid

About The Position

The Senior Content Strategist supports content development and drives creative storytelling across KeyBank, planning, writing, and developing high-impact content that simplifies complex technical or financial topics into clear, compelling narratives. The role reports to the Principal Content Strategist and delivers content intended to drive business impact across KeyBank.

The position develops content across multiple formats and supports product and marketing initiatives, product launches, internal communications, client engagement, financial education, and content strategy workshops. It also involves using and testing AI tools for research, ideation, and scaling content workflows; collaborating with cross-functional stakeholders; and supporting research, interviews, and competitive analysis for financial products and services. The role is hybrid, with three days in the office at 124 East 14th Street, Suite 1100, New York, NY.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Communications, Finance, or a related field, or equivalent work experience.
• 4+ years of relevant experience in content management, content writing, and content strategy.
• Experience developing content across multiple channels, including B2B and/or B2B2C sales and marketing materials; portfolio examples are required.
• Excellent English writing and editing skills, including the ability to produce clear, high-quality content across a high volume of formats.
• Ability to plan and structure content, with an eye for content architecture aligned to product and marketing initiatives.
• Ability to translate complex technical or financial topics into clear, compelling narratives for the intended audience.
• Strong organizational and time-management skills to plan and deliver a high volume of strategic content on schedule.
• Ability to learn, adapt to, and apply AI tools to accelerate research, ideation, and content scaling workflows.
• Ability to collaborate across sales, product, marketing, and design teams to drive consensus and deliver impactful content.
• Ability to develop accurate, compliant financial content within a regulated environment.
• This position is not eligible for employment visa sponsorship for non-U.S. citizens.

Nice To Haves

• Experience writing on financial topics.
• Experience in financial services or another regulated industry.
• Experience with AI-driven content tools.

Responsibilities

• Develop, write, and edit engaging content and storytelling narratives across formats, including sales materials, product messaging, case studies, presentations, white papers, and video scripts.
• Work with the Principal Content Strategist to align content strategy with product and marketing initiatives.
• Craft high-impact narratives for product launches, internal communications, and client engagement initiatives.
• Manage the annual review process and updates for financial education content.
• Apply Design Thinking principles and support content strategy workshops.
• Utilize, explore, and test AI tools for content development to accelerate research, ideation, and content scaling workflows.
• Navigate cross-functional stakeholders to drive consensus for impactful content initiatives.
• Support content research, interviews, and competitive analysis for financial products and services.
• Perform other duties as assigned; duties, responsibilities, and/or activities may change or new ones may be assigned at any time with or without notice.
• Comply with all KeyBank policies and procedures, including acting professionally, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Benefits

• Eligible for incentive compensation, which may include production, commission, and/or discretionary incentives.
• Benefits are available for which the position is eligible; specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior