Sr. Content Strategist
About The Position
Abbott’s Customer & Digital Experience (CDX) team defines, drives, and delivers customer-centric journeys across digital and physical channels. The Senior Content Strategist works with CDX researchers, UX designers, strategists, and copywriters to develop and optimize end-to-end content solutions. The role helps establish content vision and strategy, creating intuitive, simple, thoughtful content that guides users through experiences while balancing quantitative and qualitative feedback and keeping users at the center. The strategist collaborates with stakeholders and legal reviewers and leads work with writers inside and outside the team. The role develops content strategies and supporting structures, maintains quality and consistency, and helps teams make informed product and design decisions using research, data, industry trends, and business objectives. Travel of 5–10% of working time away from the work location may include overnight or weekend travel.
Requirements
- Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or a related field; alternatively, a high school degree/GED and 4+ years of relevant experience in lieu of a bachelor’s degree.
- 5+ years of experience in content design and content strategy.
- Experience with Figma, Miro, and other design tools for editing and contributing to designs and content strategies.
- Experience simplifying and communicating complex ideas to broad audiences.
- Experience managing a content creation process from strategy through final delivery.
- Experience creating information architecture for complex products.
- Experience collaborating with and influencing product, engineering, design, and operational teams.
- Experience with mobile optimization and other screen sizes.
- Ability to plan, organize, and prioritize work effectively.
- Experience with content management systems and user testing tools.
- Experience creating and leveraging user personas.
- Experience with Agile, Scrum, or Kanban principles.
- Experience creating strategies that leverage SEO and measurement objectives.
- Advanced understanding of accessible, inclusive, and equitable design.
- Strong organizational and time-management skills, with a proactive and logical approach to workload and the ability to work independently and within a team.
- Demonstrated ability to perform the essential duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
Nice To Haves
- Experience in healthcare, wellness, or digital health.
- Experience with service design for digital and physical experiences and operations.
- Experience with both B2C and B2B products and/or services.
Responsibilities
- Work with product, UX, legal review, and delivery teams to develop content strategy plans, taxonomies, tagging strategies, content maps and matrices, and guide content through governance processes.
- Research developments in search engine optimization, content trends, and consumer behavior.
- Ensure quality and consistency across content.
- Support writing, editing, testing, and improving content that makes products and experiences easier to use.
- Audit experiences and assess content, then provide strategic recommendations.
- Facilitate collaboration and influence design decisions with product, UX, development, copywriting, and key stakeholders.
- Create inclusive content strategies that foster a welcoming environment across backgrounds and identities.
- Document content and approvals according to established processes.
- Create process and policy documents, including governance guides.
- Facilitate design sessions, product ideation, design reviews, and appropriate sprint ceremonies and processes.
- Understand and prioritize problems, opportunities, and solutions that contribute to product roadmaps, strategy, and vision, using data, research, industry trends, and business-unit objectives.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Manage legal reviews and feedback cycles.
- Travel 5–10% of working time away from the work location, potentially including overnight or weekend travel.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
