Digital Content Strategist - Gainesville, FL

Tower Hill Insurance Group • Alachua, FL

2d • Onsite

About The Position

Tower Hill Insurance Group has an exciting opportunity for a talented Digital Content Strategist who enjoys intellectual challenges and is seeking a rewarding career with a company that is experiencing growth. Not only is Tower Hill Insurance one of Florida's most trusted names in homeowners insurance, but it offers great opportunities for career advancement and personal growth, along with very competitive benefits and rewards. We are growing at a consistent pace and seek professional individuals with drive, team mentality, who want to make an impact, and are committed to a long-term career in the insurance industry. The Digital Content Strategist develops and executes digital marketing strategies and content initiatives that strengthen brand awareness, support organizational objectives, and enhance audience engagement. This position creates engaging, on-brand content across digital channels, including website, blog, emails and social media, to enhance brand visibility and sentiment. This role requires a creative, versatile thinker with a passion for storytelling, digital marketing trends and multimedia production. This role collaborates with internal and external stakeholders to ensure digital content aligns with brand standards, marketing objectives, and organizational priorities. The ideal candidate is an idea-driven, takes initiative and creative problem solver who likes to get things done.

Requirements

• High School Diploma or GED required.
• Minimum of two (2) to three (3) years of relevant experience in digital marketing, content development, social media management, search engine, email marketing, multi-media production or related marketing functions required.

Nice To Haves

• Bachelor's Degree in Marketing, Business Administration, or related field preferred.
• Previous insurance or financial services industry experience a plus.
• Professional certifications in digital marketing, social media, content marketing, analytics, or related disciplines preferred.

Responsibilities

• Develop digital content plans to support marketing campaigns, organizational priorities, and audience engagement across digital platforms.
• Develop and produce engaging digital content across websites, social media platforms, email campaigns, and other digital channels.
• Develop and maintain digital content calendars to align marketing campaigns, seasonal initiatives, and organizational priorities.
• Create visually appealing graphics, videos, and interactive content to showcase our brand and story.
• Coordinate and support the development and execution of email marketing campaigns, newsletters, promotional communications, and other digital marketing initiatives.
• Monitor digital marketing performance, social media engagement, and other key performance metrics.
• Analyze results and recommend strategies to improve engagement and strengthen the company’s presence.
• Research digital marketing trends, social media platforms, and industry best practices and recommend opportunities to enhance digital engagement and user experience.
• Partner with internal and external stakeholders to ensure digital content supports brand standards, marketing objectives, and organizational priorities.
• Coordinate relationships with external vendors and service providers supporting digital marketing and content initiatives.
• Evaluate digital marketing processes and recommend improvements to enhance efficiency, content quality, consistency, audience engagement, and brand visibility.

Benefits

• Medical
• Dental
• Vision
• Life & Disability Insurance
• 401(k)
• Health Savings Account
• Accident, Critical Illness and Hospital Indemnity
• Pet insurance
• Paid time off & Holiday pay
• competitive pay and benefits
• well-being programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED