Digital Content Strategist

University of Colorado • Colorado Springs, CO

1d • Hybrid

About The Position

The University of Colorado Colorado Springs (UCCS) is seeking a Digital Content Strategist to join the University Communications & Marketing team. This role is crucial in shaping and executing the digital content strategy for Uccs.edu and other supporting platforms. The position is a one-year full-time role intended to provide digital content support for university marketing and communications priorities. Continuation beyond the one-year term is not guaranteed and would be subject to university needs, funding, and applicable hiring processes. The ideal candidate will be responsible for developing, implementing, and optimizing digital content to enhance user experience, support student enrollment goals, and strengthen the institution's brand voice. This role involves deep digital content expertise, strong leadership, operational excellence, experience in a distributed environment, data-driven decision-making, and exceptional communication and storytelling skills. Collaboration with various campus stakeholders is essential to ensure cohesive messaging and alignment of content strategies. The position also involves administrative tasks such as maintaining content governance, preparing performance reports, and coordinating project timelines.

Requirements

• Bachelor’s degree in digital marketing, Communications, or a related field required.
• Moderate experience as a designer, multimedia designer including the following Digital content in Higher Education
• Working with Clients
• Extensive experience developing and executing content strategy, digital marketing initiatives, and higher education web content that align customer needs with business objectives and drive measurable engagement.
• Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution.
• Demonstrated success working across teams and decentralized organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements.
• Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.
• Excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value.

Nice To Haves

• Submitting Portfolios encouraged when applying and will be required upon phone interview.

Responsibilities

• Develop, implement, and continuously improve digital content strategies that align with institutional goals, brand standards, customer needs, and student enrollment objectives.
• Manage the full content lifecycle from ideation through implementation, ensuring consistency, accessibility, compliance with legal and regulatory requirements, and adherence to content governance standards.
• Create, optimize, and maintain digital content across web and digital platforms to enhance user experience, increase engagement, drive traffic, and support lead generation and enrollment outcomes.
• Analyze content performance using web analytics, SEO, AEO/GEO, and other digital marketing tools to evaluate effectiveness, identify opportunities, and implement data-informed improvements.
• Establish and refine content management processes, workflows, and best practices that support operational efficiency, brand consistency, and long-term content sustainability.
• Monitor emerging trends, technologies, and industry best practices in digital marketing, content strategy, search optimization, and user experience to enhance content effectiveness and organizational outcomes.
• Collaborate with Marketing, Enrollment Management, Web Services, UI/UX teams, Communications, Admissions, Institutional Data, and other campus stakeholders to ensure cohesive messaging and alignment of content strategies.
• Partner with cross-functional teams to develop customer-centric content and digital experiences that support institutional priorities and business objectives.
• Serve as a strategic advisor by translating analytics, customer insights, and performance metrics into actionable recommendations for stakeholders and leadership.
• Develop compelling narratives and content that effectively communicate institutional value, engage diverse audiences, and strengthen the university's brand presence.
• Facilitate communication among decentralized teams and stakeholders to ensure content initiatives are coordinated, compliant, and aligned with organizational goals.
• Maintain content governance documentation, standards, procedures, and reporting processes to support compliance, consistency, and accountability across digital platforms.
• Prepare and present content performance reports, recommendations, and strategic updates to leadership and stakeholders.
• Coordinate project timelines, priorities, and deliverables for content-related initiatives, ensuring projects are completed on schedule and within established guidelines.
• Track key performance indicators (KPIs), user engagement metrics, and enrollment-related outcomes to support strategic planning and continuous improvement efforts.
• Participate in professional development activities and maintain knowledge of evolving digital content, marketing, accessibility, and higher education industry standards.
• Monitor content performance metrics and use data to guide decision-making.
• Develop audience-centered, digital-first content that enhances the user experience.
• Support student enrollment goals through strategic content creation.
• Ensure all content reflects and strengthens the institution’s brand voice.
• Collaborate with cross-functional teams to deliver engaging, high-value content.
• Drive user engagement, conversion, and long-term audience growth.
• Analyze web analytics and user insights to identify opportunities for improvement.
• Optimize content performance through continuous testing and refinement.
• Translate data and user behavior trends into actionable strategic recommendations.
• Contribute to marketing strategy as a key member of the marketing team.
• Establish and maintain content governance standards and best practices.
• Promote brand consistency across digital channels and content platforms.
• Enhance the customer experience through effective content strategy and management.
• Foster a culture of innovation, continuous improvement, and data-informed decision-making.
• Support the goals and initiatives of the Marketing Director.

Benefits

• 22 vacation days
• 10 sick days
• paid parental leave
• 13 recognized holidays
• bereavement leave
• jury duty leave
• FAMLI Leave
• comprehensive medical plans cover preventative care at no cost
• yearly mental health visit
• affordable dental plans
• vision plans
• competitive prescription drug prices
• health savings accounts
• flexible spending accounts
• life insurance
• disability insurance
• retirement options
• twelve (12) waived credits per academic year for courses at any CU campus
• wellness programs
• additional benefits through CU Advantage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level