Digital Content Strategist

University of Colorado • Colorado Springs, CO

2d • $55,954 - $65,000 • Hybrid

About The Position

The University of Colorado Colorado Springs (UCCS) is seeking a Digital Content Strategist to join their University Communications & Marketing team. This role is crucial in shaping and executing the digital content strategy for Uccs.edu and other supporting platforms. The position is based in Colorado Springs, offering a unique lifestyle at the base of the Rocky Mountains, combined with a vibrant tech scene. This is a one-year full-time position with the possibility of continuation based on university needs, funding, and hiring processes.

Requirements

• Bachelor's degree in digital marketing, Communications, or a related field required.
• Extensive experience developing and executing content strategy, digital marketing initiatives, and higher education web content that align customer needs with business objectives and drive measurable engagement.
• Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution.
• Demonstrated success working across teams and decentralized organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements.
• Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.
• Excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value.
• Bachelor's Degree from an accredited college or university is required.
• Must have moderate experience as a designer, multimedia designer including the following: Digital content in Higher Education, Working with Clients.

Nice To Haves

• Submitting Portfolios encouraged when applying and will be required upon phone interview.

Responsibilities

• Monitor content performance metrics and use data to guide decision-making.
• Develop audience-centered, digital-first content that enhances the user experience.
• Support student enrollment goals through strategic content creation.
• Ensure all content reflects and strengthens the institution’s brand voice.
• Collaborate with cross-functional teams to deliver engaging, high-value content.
• Drive user engagement, conversion, and long-term audience growth.
• Analyze web analytics and user insights to identify opportunities for improvement.
• Optimize content performance through continuous testing and refinement.
• Translate data and user behavior trends into actionable strategic recommendations.
• Contribute to marketing strategy as a key member of the marketing team.
• Establish and maintain content governance standards and best practices.
• Promote brand consistency across digital channels and content platforms.
• Enhance the customer experience through effective content strategy and management.
• Foster a culture of innovation, continuous improvement, and data-informed decision-making.
• Support the goals and initiatives of the Marketing Director.
• Develop, implement, and continuously improve digital content strategies that align with institutional goals, brand standards, customer needs, and student enrollment objectives.
• Manage the full content lifecycle from ideation through implementation, ensuring consistency, accessibility, compliance with legal and regulatory requirements, and adherence to content governance standards.
• Create, optimize, and maintain digital content across web and digital platforms to enhance user experience, increase engagement, drive traffic, and support lead generation and enrollment outcomes.
• Analyze content performance using web analytics, SEO, AEO/GEO, and other digital marketing tools to evaluate effectiveness, identify opportunities, and implement data-informed improvements.
• Establish and refine content management processes, workflows, and best practices that support operational efficiency, brand consistency, and long-term content sustainability.
• Monitor emerging trends, technologies, and industry best practices in digital marketing, content strategy, search optimization, and user experience to enhance content effectiveness and organizational outcomes.
• Collaborate with Marketing, Enrollment Management, Web Services, UI/UX teams, Communications, Admissions, Institutional Data, and other campus stakeholders to ensure cohesive messaging and alignment of content strategies.
• Partner with cross-functional teams to develop customer-centric content and digital experiences that support institutional priorities and business objectives.
• Serve as a strategic advisor by translating analytics, customer insights, and performance metrics into actionable recommendations for stakeholders and leadership.
• Develop compelling narratives and content that effectively communicate institutional value, engage diverse audiences, and strengthen the university's brand presence.
• Facilitate communication among decentralized teams and stakeholders to ensure content initiatives are coordinated, compliant, and aligned with organizational goals.
• Maintain content governance documentation, standards, procedures, and reporting processes to support compliance, consistency, and accountability across digital platforms.
• Prepare and present content performance reports, recommendations, and strategic updates to leadership and stakeholders.
• Coordinate project timelines, priorities, and deliverables for content-related initiatives, ensuring projects are completed on schedule and within established guidelines.
• Track key performance indicators (KPIs), user engagement metrics, and enrollment-related outcomes to support strategic planning and continuous improvement efforts.
• Participate in professional development activities and maintain knowledge of evolving digital content, marketing, accessibility, and higher education industry standards.

Benefits

• 22 vacation days
• 10 sick days
• paid parental leave
• 13 recognized holidays
• bereavement leave
• jury duty leave
• FAMLI Leave
• comprehensive medical plans
• preventative care at no cost
• yearly mental health visit
• affordable dental plans
• vision plans
• competitive prescription drug prices
• health savings accounts
• flexible spending accounts
• life insurance
• disability insurance
• retirement options
• twelve (12) waived credits per academic year for courses at any CU campus
• wellness programs
• additional benefits through CU Advantage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level