Content Strategist

Cohere • San Francisco, CA

2d • $115,000 - $155,000

About The Position

The Content Strategist sets direction across Cohere’s content streams by defining audiences, prioritizing work according to business impact, and establishing a measurement framework to assess performance. The role connects content strategy to goals such as pipeline generation, developer adoption, retention, and brand awareness. It translates strategy into briefs for the Managing Editor, Content Editor, and Staff Writer, and communicates performance and return on investment to editorial leadership and cross-functional stakeholders.

Requirements

• At least 5 years of experience in content strategy, content marketing, or a closely related discipline.
• Experience with SEO, analytics tooling, and attribution modeling.
• A track record of connecting content output to business outcomes rather than vanity metrics.

Nice To Haves

• B2B or technical industry experience, particularly given the developer content component.

Responsibilities

• Define content strategy, pillars, and priorities for each content stream, tied to concrete business goals.
• Build audience segmentation for each stream and tailor content to the needs of different audiences.
• Own measurement frameworks and reporting for SEO and traffic, developer content adoption and engagement, sales-assist and pipeline influence, and product-content funnel metrics.
• Translate strategy into briefs that the Managing Editor can schedule and the Content Editor or Staff Writer can execute.
• Present content performance and ROI to the Head of Editorial Content, cross-functional stakeholders, and leadership.
• Drive content calendar development and planning.
• Explore new content opportunities and channels.
• Collaborate with Growth Marketing on messaging strategy.

Benefits

• Weekly lunch stipend of $75/£75 or equivalent in local currency.
• Full health and dental benefits, including a separate mental health budget.
• RRSP matching, 401(k), or pension scheme.
• 100% parental leave top-up for up to 6 months for either parent.
• Annual enrichment benefits for arts and culture, fitness and wellness, quality time, and workspace improvements.
• Education and learning stipend for conferences, courses, and coaching.
• Six weeks of paid vacation (30 working days).
• Budget for travel to other offices for remote employees and an annual company offsite.
• Daily lunch program, snacks, and community and social events for employees working in an office.
• Co-working benefit for employees who are not near an office.
• $500 home office stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed