Sr. Demand Generation Manager

Advisor360•Needham, MA

5d•$164,000 - $180,000•Remote

About The Position

Advisor360° is hiring a hands-on Sr. Demand Generation Manager to own programs that turn attention into qualified pipeline. The role sets demand generation strategy and executes campaigns across webinars, events, paid media, and HubSpot nurtures. It partners with Sales, Product Marketing, RevOps, and ABM to reach senior buyers across long, complex sales cycles, including broker-dealers, RIAs, and enterprise wealth firms. The position is authorized for remote employment in specified U.S. states. Candidates must reside in an authorized state when hired and throughout employment unless otherwise approved by the People Team. Candidates within 50 miles of the Needham, Massachusetts headquarters may be subject to applicable hybrid-work guidelines. The company cannot sponsor or take over sponsorship of employment visas. The estimated base salary range is $164,000–$180,000, plus bonus and equity. Compensation may vary based on candidate experience, skills, qualifications, and market data. The company offers competitive base salaries, annual performance-based bonuses, equity participation, comprehensive health benefits, and unlimited paid time off. Advisor360° is an equal opportunity employer committed to diversity and inclusion. The company uses Metaview to transcribe recruiter screening conversations, but states that AI is not used to evaluate candidates or make hiring decisions.

Requirements

6–9 years of experience in B2B SaaS demand generation.
Track record of running webinar programs that generate pipeline, not just registrations.
Proven success building and executing full-funnel digital campaigns that drive measurable revenue growth.
Experience measuring in-person events and trade shows, including pre-event outreach and post-event follow-up.
Hands-on HubSpot expertise, including workflows, lead scoring, segmentation, and reporting.
Practical experience with LinkedIn Ads, Google Ads, programmatic display, and retargeting.
Understanding of attribution and long sales cycles, with a data-driven approach to decision-making.
Clear writing and judgment to work across Sales, Product Marketing, ABM, and leadership.

Nice To Haves

Experience selling to enterprise or financial services buyers.

Responsibilities

Build and run demand generation plans against pipeline and bookings targets across broker-dealers, RIAs, and enterprise wealth firms.
Manage webinar programs end to end, including topics, speakers, promotion, production, follow-up, and on-demand reuse; measure attendance, MQL conversion, and pipeline influence.
Support industry, client, and prospect events through pre-event outreach, meeting booking, and post-event follow-up.
Manage LinkedIn, Google, programmatic display, and media buys against cost and pipeline targets.
Own HubSpot nurtures, lead scoring, segmentation, A/B testing, attribution, and handoff to Sales.
Test landing pages, offers, creative, and calls to action to improve conversion from MQL to SQL to opportunity.
Partner with ABM to include target accounts in programs and align messaging and pipeline reporting with ABM targets.
Forecast and report pipeline sourced and influenced, conversion rates, and channel ROI, and reallocate budget based on results.
Manage agencies and vendors.
Work cross-functionally with Sales, Product Marketing, RevOps, ABM, and leadership.