Sr. Demand Generation Manager

Schurz Communications • Denver, CO

12d • $110,000 - $135,000

About The Position

OTAVA is seeking a results-driven Senior Demand Generation Manager to build and scale pipeline across new logo acquisition and installed base expansion. The role owns integrated, multi-channel programs for OTAVA’s secure, compliant hybrid cloud, backup, and disaster recovery solutions, with strong web and digital expertise across SEM, AEM, SEO, AEO, ABM, and events. The manager works closely with Sales, BDRs, the Installed Base team, Product Marketing, Content, and Digital Marketing to turn programs into revenue.

The position includes owning annual and quarterly demand generation plans; designing and optimizing full-funnel campaigns; managing ABM, nurture, and customer lifecycle programs; shaping digital, web, SEO, and AEO strategy; and partnering with Field Marketing on event programs. It also involves managing budgets and vendor marketing funds, aligning lead scoring and handoffs, reporting on funnel and pipeline performance, and using AI tools to accelerate campaign development, testing, and analysis.

The role requires at least seven years of B2B demand generation experience and at least three years of hands-on web and digital marketing experience. A bachelor’s degree in Marketing, Business, or a related field is preferred. OTAVA offers a base salary of $110,000–$135,000 depending on experience and certifications, plus a 10% annual bonus, 401(k) match, health insurance, generous PTO, and paid volunteer time off.

Requirements

• 7+ years of B2B demand generation experience.
• 3+ years of hands-on web and digital marketing experience, including SEM, SEO, and conversion optimization.
• Proven success driving new logo pipeline and installed base expansion revenue.
• Strong expertise in SEM, paid social, SEO, email marketing, and ABM.
• Deep experience with HubSpot as a marketing automation platform.
• Working knowledge of WordPress and GA4.
• Strong analytical skills and ability to turn data into decisions.
• Exceptional project management skills and ability to prioritize in a fast-paced environment.

Nice To Haves

• B2B demand generation experience within cloud, IT services, or SaaS.
• AEM and AEO experience.
• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Technology-related certifications and education.
• Broadcom/VMWare VCP/VCF certifications preferred.

Responsibilities

• Own the annual and quarterly demand generation plan for new logo acquisition and installed base expansion.
• Plan, launch, and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.
• Run ABM programs for high-value prospect and customer accounts in collaboration with Sales and BDRs, aligned to target accounts.
• Build nurture and customer lifecycle programs in HubSpot to move prospects through the funnel, strengthen retention, and create expansion opportunities.
• Set digital campaign strategy across SEM, AEM, paid social, and retargeting, partnering with the Digital Marketing Specialist on channel mix and budget.
• Work with the Digital Marketing Specialist on website and landing page optimization and A/B testing.
• Shape and execute SEO and AEO strategy with Digital Marketing and Content Marketing.
• Partner with Field Marketing on event demand generation, including target accounts, pipeline goals, pre- and post-event campaigns, and measurement of event contribution to pipeline.
• Partner with BDRs to nurture high-potential accounts toward opportunity creation through coordinated marketing and outreach.
• Manage the demand generation budget and reallocate spend based on performance.
• Identify, solicit, and secure MDF and co-op funds from technology vendors, and manage funded programs through proof of performance.
• Build dashboards and report on funnel performance, pipeline, attribution, and ROI.
• Work with Sales, BDRs, the Installed Base team, and Sales Operations on HubSpot lead scoring, routing, and handoff standards to improve conversion.
• Leverage AI tools to accelerate campaign development, testing, and analysis.

Benefits

• Competitive base salary of $110,000–$135,000, depending on experience and certifications.
• 10% annual bonus.
• 401(k) match.
• Health insurance.
• Generous PTO.
• Paid volunteer time off.
• Opportunity to work with world-class co-workers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior