Sr. Demand Generation Manager
About The Position
OTAVA is seeking a results-driven Senior Demand Generation Manager to build and scale pipeline for new-logo acquisition and installed-base expansion. The role owns integrated, multichannel programs for OTAVA’s secure, compliant hybrid cloud, backup, and disaster recovery solutions, with strong web and digital expertise across SEM, AEM, SEO, AEO, ABM, and events. The manager works closely with Sales, BDRs, the Installed Base team, Product Marketing, Content, and Digital Marketing to turn programs into revenue. The position also manages demand generation planning, campaign execution, budget allocation, vendor marketing development funds, funnel reporting, attribution, and ROI. It collaborates with sales teams on lead scoring, routing, and handoff standards in HubSpot, and uses AI tools to accelerate campaign development, testing, and analysis. OTAVA describes itself as a global provider of secure, compliant, enterprise-class cloud hosting, with solutions spanning colocation and private and hybrid cloud computing. The company emphasizes client service, collaboration, creativity, and automation.
Requirements
- At least 7 years of B2B demand generation experience.
- At least 3 years of hands-on web and digital marketing experience, including SEM, SEO, and conversion optimization.
- Proven success driving new-logo pipeline and installed-base expansion revenue.
- Strong expertise in SEM, paid social, SEO, email marketing, and ABM.
- Deep experience with HubSpot as a marketing automation platform.
- Working knowledge of WordPress and GA4.
- Strong analytical skills and ability to turn data into decisions.
- Exceptional project management skills and ability to prioritize in a fast-paced environment.
- Ability to work with Atlassian products such as Jira and Confluence, Microsoft 365, project management tools such as Monday.com or Asana, HubSpot CRM and marketing automation, WordPress, Google Ads, Microsoft Ads, LinkedIn Campaign Manager, GA4, Google Search Console, and AI tools such as Claude.
Nice To Haves
- Experience in cloud, IT services, or SaaS.
- AEO and AEM experience.
- Bachelor’s degree in Marketing, Business, or a related field.
- Technology-related certifications and education.
- Broadcom/VMWare VCP/VCF certifications.
Responsibilities
- Own the annual and quarterly demand generation plan for new-logo acquisition and installed-base expansion.
- Plan, launch, and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.
- Run account-based marketing programs for high-value prospect and customer accounts with Sales and BDRs, aligned to their target accounts.
- Build HubSpot nurture and customer lifecycle programs that move prospects through the funnel, strengthen retention, and create expansion opportunities.
- Set digital campaign strategy across SEM, AEM, paid social, and retargeting, partnering with the Digital Marketing Specialist on channel mix and budget.
- Work with the Digital Marketing Specialist on website and landing page optimization and A/B testing.
- Shape and execute SEO and AEO strategy with the Digital Marketing Specialist and Content Marketing.
- Partner with Field Marketing to establish target accounts and pipeline goals for events, coordinate pre- and post-event campaigns, and measure event contribution to pipeline.
- Partner with BDRs to nurture high-potential accounts toward opportunity creation through coordinated marketing and outreach.
- Manage the demand generation budget and reallocate spend based on performance.
- Identify, solicit, and secure MDF and co-op funds from technology vendors, and manage funded programs through proof of performance.
- Build dashboards and report on funnel performance, pipeline, attribution, and ROI.
- Work with Sales, BDRs, the Installed Base team, and Sales Operations on HubSpot lead scoring, routing, and handoff standards to improve conversion.
- Leverage AI tools to accelerate campaign development, testing, and analysis.
Benefits
- Competitive base salary of $110,000–$135,000 depending on experience and certifications.
- 10% annual bonus.
- 401(k) match.
- Health insurance.
- Generous paid time off.
- Paid volunteer time off.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
