Sr. Demand Generation Manager

Advisor360° • Needham, MA

4d • Remote

About The Position

Advisor360° is hiring a hands-on Sr. Demand Generation Manager to own demand generation programs that convert attention into qualified pipeline. The role sets strategy and executes programs across webinars, events, paid media, and HubSpot nurtures, working with Sales, Product Marketing, RevOps, and ABM to reach senior buyers through long, complex sales cycles. The position serves broker-dealers, RIAs, and enterprise wealth firms and is accountable for pipeline, bookings, conversion, and channel ROI.

Success at six months includes a regularly scheduled webinar program with clear pipeline attribution, a refreshed lead-scoring model, and a channel dashboard trusted by Sales. Success at 12 months includes measurable growth in marketing-sourced pipeline and MQL-to-SQL conversion. The position is remote for employees authorized to work in specified states; candidates within 50 miles of the Needham, Massachusetts headquarters may be subject to applicable hybrid work guidelines.

Requirements

• 6–9 years of experience in B2B SaaS demand generation.
• Track record of running webinar programs that produce pipeline.
• Proven success building and executing full-funnel digital campaigns that drive measurable revenue growth.
• Experience measuring in-person events and trade shows, including pre-event outreach and post-event follow-up.
• Hands-on HubSpot expertise, including workflows, lead scoring, segmentation, and reporting.
• Practical experience with LinkedIn Ads, Google Ads, programmatic display, and retargeting.
• Understanding of attribution and long sales cycles, with a data-driven approach to decisions.
• Clear writing and judgment to work across Sales, Product Marketing, ABM, and leadership.
• Must reside in an authorized employment state at the time of hire and throughout employment unless otherwise approved by the People Team.
• Must be permanently eligible to work for any employer in the United States; employment visa sponsorship or transfer is not available.

Nice To Haves

• Experience selling to enterprise or financial services buyers.

Responsibilities

• Build and execute demand generation plans against pipeline and bookings targets for broker-dealers, RIAs, and enterprise wealth firms.
• Manage webinar programs end to end, including topic and speaker selection, promotion, production, follow-up, and on-demand reuse; measure attendance, MQL conversion, and pipeline influence.
• Support industry, client, and prospect events through advance outreach, meeting booking, and post-event follow-up.
• Manage LinkedIn, Google, programmatic display, and media buys against cost and pipeline targets.
• Own HubSpot nurtures, lead scoring, segmentation, A/B testing, attribution, and handoffs to Sales.
• Test landing pages, offers, creative, and calls to action to improve conversion from MQL to SQL to opportunity.
• Partner with ABM to incorporate target accounts into programs and align messaging and pipeline reporting with ABM targets.
• Forecast and report pipeline sourced and influenced, conversion rates, and ROI by channel; adjust budget based on results.
• Manage agencies and vendors.

Benefits

• Competitive base salary.
• Annual performance-based bonuses.
• Opportunity to share in company equity value.
• Comprehensive health benefits, including dental, life, and disability insurance.
• Unlimited paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed