Sr. Demand Generation Associate, Life360 Ads

Life360

8d • $102,000 - $152,000 • Remote

About The Position

The Sr. Demand Generation Associate builds and operates the demand-generation system for Life360 Ads, connecting initial searches and clicks to sales conversations. The role owns website and landing-page operations, search, lead capture and routing, and email and LinkedIn campaign delivery. It works closely with the Content Manager, sellers, Sales Operations, and the Senior Director of Ads Marketing to establish a dependable lead process and improve it in stages.

Initial priorities include reliable forms, seller handoffs, event follow-up, essential website updates, and basic reporting. As these foundations mature and buyer activity supports expansion, the role will develop focused account campaigns, email follow-up, selected paid campaigns, lead scoring, search improvements, and testing. The position reports to the Senior Director of Ads Marketing. Paid media relationships and negotiations with industry partners are handled by the Senior Director and events team; this role supports campaign tracking and buyer follow-up.

Life360 is a remote-first company, and positions can be performed remotely within the US unless otherwise specified. The US salary range is $102,000–$152,000, with final base pay varying by location, knowledge, skills, and experience. The compensation package includes medical, dental, vision, financial, and other benefits, as well as equity (to be confirmed with HR).

Requirements

• At least 5 years of experience in B2B demand generation, marketing operations, or digital marketing, with a record of measurable lead and pipeline growth.
• Demonstrated ability to personally set up HubSpot lead scoring, routing, and nurture programs.
• Hands-on HubSpot and Salesforce skills, including understanding how data moves between the systems.
• Experience managing a website and building landing pages, and ability to brief and review work by developers and agencies.
• SEO knowledge covering keyword strategy, on-page and technical SEO, site structure, and structured data, with demonstrable results.
• Understanding of how AI tools find and cite content, and experience shaping content to improve visibility in AI search.
• Paid search and LinkedIn Campaign Manager experience, with demonstrable results.
• Regular use of AI tools in daily work such as research, analysis, reporting, and building, and ability to guide them to produce brand-appropriate work.
• Data-driven decision-making skills, including building dashboards, identifying problems early, and explaining business implications of results.
• Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and an SEO tool such as Ahrefs or Semrush, or equivalent.
• Strong cross-functional collaboration skills with Sales, Content, Creative, Events, and PR, and ability to influence priorities without direct authority.
• Clear, confident communication skills, including explaining technical topics in plain language to sellers and non-technical colleagues.

Nice To Haves

• Experience marketing to advertisers or working in media.
• Account-based marketing experience.

Responsibilities

• Build the initial lead process with Sales, defining lead stages, buyer fit, qualified opportunities, follow-up timing, and routing; begin with simple rules and introduce advanced scoring when useful data is available.
• Own Marketing's use of HubSpot and lead handoff into Salesforce, partnering with Sales Operations and system administrators on integrations, permissions, account ownership, data quality, and reporting.
• Manage Life360 Ads website and landing-page operations, building and improving pages with available tools and coordinating technical work with website owners, developers, and agencies; own forms, testing, tracking, and conversion.
• Lead SEO for Life360 Ads, including keyword strategy, page structure, on-page improvements, and developer briefs for technical fixes and structured data.
• Work with Content on accurate, clear pages that address advertiser questions; coordinate technical improvements and monitor observable AI-search citations and referrals.
• Plan, run, and improve selected paid search and LinkedIn lead-generation campaigns, agreeing on priorities and spend with the Senior Director and establishing tracking and Sales follow-up before expansion.
• Own email and LinkedIn campaign operations, including audiences, lists, sends, forms, ad accounts, testing, and reporting; coordinate campaign goals and timing with the Content Manager.
• Build campaign pages and forms, using gated content when appropriate, and ensure event and website inquiries reach the correct seller and receive timely follow-up.
• Support account-based campaigns targeting named brands and agencies.
• Set up tracking and practical dashboards with Sales Operations; check lead capture and follow-up weekly and report monthly on lead quality, sales conversations, qualified opportunities, and campaign spending.
• Explain campaign results and recommend improvements; use cost per lead as one measure rather than the primary definition of success.
• Test pages, offers, and campaigns; expand effective approaches and discontinue ineffective ones.
• Meet regularly with sellers to understand what is working and address problems.
• Coordinate a shared campaign schedule with Content, Product Marketing, Design, Events, and PR; work with website owners, developers, and Sales Operations on technical delivery and clarify support needs and dependencies before committing to timelines.

Benefits

• Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
• Paid parental leave.
• 401(k) plan with company matching program.
• Mental Wellness Program and Employee Assistance Program (EAP).
• Flexible PTO, companywide holidays, and summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.
• Equity is mentioned as part of the compensation package, subject to confirmation with HR.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed