Sr Customer Sales Lead - Kroger

Campbell's • Cincinnati, OH

10d • Hybrid

About The Position

The Sr. Customer Sales Lead is responsible for developing and implementing joint business plans for Kroger to drive volume, profit, and share growth for Campbell’s Snacks. The role manages and monitors the Snacks portfolio and creates, evaluates, and updates business plans to meet sales objectives across brick-and-mortar and ecommerce channels. It also implements brand strategies and tactics with Kroger, working with key decision-makers and using shopper and category initiatives to achieve distribution, shelving, merchandising, and pricing objectives across assigned Snacks categories.

The position develops customer plans, trade promotion strategies, and tactical plans; manages trade budgets, spending, volume, and forecasts; and evaluates promotional performance to improve future opportunities. The role collaborates with customer and internal cross-functional teams, conducts category business reviews, sells in new items, identifies profitable growth opportunities, and guides Retail on implementing customer-specific plans at the store level. This hybrid role works from the Cincinnati office three days per week.

Requirements

• Bachelor’s degree.
• At least 8 years of CPG industry sales and/or category management experience.
• Strong understanding of and experience with P&L management, trade, and forecasting.

Nice To Haves

• Problem-solving skills.
• Technical skills.
• Category and brand knowledge.
• Analytical skills.
• Interpersonal skills.
• Negotiation skills.
• Written and verbal communication skills.
• Supply chain knowledge.
• P&L management.

Responsibilities

• Use Campbell’s Sales Planning & Customer Investment system to create customer plans that grow the Campbell’s Snacks portfolio across brick-and-mortar and ecommerce.
• Manage and lead cross-portfolio platforms to drive volume, profit, and share growth.
• Develop and implement trade promotion strategies and tactical plans with Kroger, including higher-ROI activities.
• Monitor and update Kroger’s business plan, managing trade budgets, spending, and volume to achieve sales objectives.
• Use shopper and category management practices to connect consumer and shopper trends to business opportunities, leveraging Shopper Insights and Category Management resources.
• Collaborate with Customer Marketing to develop and implement marketing programs aligned with brand and customer strategies.
• Analyze promotional results, including volume, consumption, profit, and spending, and apply findings to future promotional opportunities.
• Conduct category business reviews covering business performance, consumer trends, business drivers, and incremental opportunities.
• Implement Campbell’s brand strategies with Kroger decision-makers, including buyers, category managers, and merchandising leaders.
• Develop accurate monthly forecasts by tracking shipments, consumption data, and inventory changes, and proactively identify forecast risks.
• Sell in new items to Kroger and work with customer personnel to achieve optimal distribution.
• Identify profitable opportunities to grow incremental volume across assigned Snacks categories.
• Provide direction to Retail on implementing customer-specific plans at store level.
• Assess customers’ competitive positions, behaviors, and strategies to determine investment strategies that support revenue, profit, and share growth.
• Develop productive relationships with decision-makers throughout the customer’s organization.
• Manage Kroger customer priorities and key touch points across assigned Snacks categories.
• Work cross-functionally with customer teams and Campbell’s World Headquarters personnel.

Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance, with coverage options for individuals, families, and domestic partners.
• Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• At the World Headquarters, free access to a fitness center.
• Access to on-site day care operated by Bright Horizons and a company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits beginning on the first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior