Sr Customer Sales Lead - Kroger

Campbell's•Cincinnati, OH

12d•$152,300 - $209,400•Hybrid

About The Position

The Sr. Customer Sales Lead – Kroger develops and implements joint business plans for Kroger to drive volume, profit, and share growth within Campbell’s Snacks. The role proactively manages and monitors the Snacks portfolio and creates, evaluates, and updates business plans to meet sales objectives across brick-and-mortar and ecommerce channels. It implements brand strategies and tactics with Kroger by working with key decision makers and using shopper and category initiatives to achieve Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives across assigned Snacks categories. The position manages customer plans, trade promotion strategies, budgets, forecasts, and promotional performance. It works collaboratively across customer and Campbell’s teams—including Finance, Category Management, Customer Marketing, Integrated Marketing, Sales Strategy, and Brand Management—and provides direction to Retail for store-level execution. The role is based in the Cincinnati office three days a week in a hybrid arrangement and works with key members of the Snacks organization.

Requirements

Bachelor’s degree.
8+ years of CPG industry sales and/or category management experience.
Strong understanding of and experience with P&L management, trade, and forecasting.

Nice To Haves

Problem-solving skills.
Technical skills.
Category and brand knowledge.
Analytical skills.
Interpersonal skills.
Negotiation skills.
Written and verbal communication skills.
Supply chain knowledge.
P&L management.

Responsibilities

Use Campbell’s Sales Planning & Customer Investment system to create customer plans for the Snacks portfolio across brick-and-mortar and ecommerce.
Manage and lead cross-portfolio platforms to drive volume, profit, and share growth.
Develop and implement Kroger trade promotion strategies and tactical plans, including higher-ROI activities.
Monitor and update Kroger’s business plan, managing trade budgets, spending, and volume against sales objectives.
Use shopper and category management practices and insights to identify consumer and shopper trends and opportunities.
Collaborate with Customer Marketing to develop and implement marketing programs aligned with brand and customer strategies.
Analyze promotional events after completion, evaluating volume, consumption, profit, and spending against plan and applying findings to future promotions.
Conduct category business reviews covering business conditions, consumer trends, business drivers, and incremental opportunities.
Implement Campbell’s brand strategies and tactics with Kroger decision makers, including buyers, category managers, and merchandising leaders.
Develop monthly forecasts, track shipments, consumption, and inventory changes, and flag forecast risks or threats.
Sell in new items to Kroger and work with customer personnel to achieve optimal distribution.
Identify profitable opportunities for incremental volume across assigned Snacks categories.
Direct Retail on implementing customer-specific plans at the store level.
Assess customer competitive positioning, behaviors, and strategies to determine investment approaches supporting revenue, profit, and share growth.
Build productive relationships with decision makers across the customer organization and manage Kroger priorities and key touchpoints across assigned Snacks categories.
Coordinate with customer-team and Campbell’s World Headquarters cross-functional partners.
Manage and apply P&L, trade, and forecasting considerations.

Benefits

Medical insurance.
Dental insurance.
Short- and long-term disability insurance.
AD&D insurance.
Life insurance.
Matching 401(k) plan with immediate vesting.
Unlimited sick time.
Paid time off.
Holiday pay.
Free fitness center access for employees in WHQ.
On-site day care access for employees in WHQ.
Company store access for employees in WHQ.
Employee donation and volunteer activity matching through Campbell’s Cares, up to $1,500 annually.
Employee Resource Groups (ERGs).
Wellness benefits.